The first vibrating Powermascara by Lancôme: 7000 oscillations per minute.

Lancôme ushers in a new generation of mascaras.
The continuous vibrating motion of the wand wraps the the ultra-smooth formula around every lash up to 360 degrees. Lashes are fully wrapped in an ultra clean, pure, non-flaking finish.

Experience a breakthrough sensation in application.
Easy-to-use mascara brush ensures a controlled application, so each lash is precisely defined with no clumping.

Hold the button and glide the mascara from root to tip of the lashes. there's no need to zip-zag or use short strokes. Let Oscillation do the work.

Instantly see a fascinating gaze: Lashes appear ultimately extended, remarkably separated and virtually multiplied in number.