For nearly 100 years, Samsonite has continued to leverage its craftsmanship and heritage as an innovator, to create unique solutions for the sophisticated traveler. By identifying trends and interpreting travelers' needs, Samsonite continues to infuse innovation and new ideas into travel, re-igniting the sophistication and experience of the past. Today, Samsonite continues to be an industry leader in product design and innovation. Samsonite's tagline - 'Life's a Journey' - embodies the Brand, symbolizing the role Samsonite has continued to play in the multi-faceted lives of the global traveler.