Synonymous with the easy Southern California lifestyle and the fearless American spirit, Lucky Brand creates great fitting, quality, distinctively Lucky fashion that works with the American lifestyle - whether the wearer is hanging ten, taking a cross-country road trip, or galloping off into the sunset. Lucky Brand has always marched to the tune of its own drummer, never lining up to do it like everybody else. It's about innocence, courage and fun. It's the embodiment of what you feel when you see or hear something that takes you back to a moment when you felt free, young and hopeful. Lucky Brand is about the summer before you went off to college, the friends you grew up with, freedom from the past and no fear for what lies ahead.