Until then, women had relied on the men in their lives to give them perfume as a special gift. But Youth-Dew was created for women to buy for themselves...and they did. Even today, its captivating, sexy spiciness ensures that this true classic remains a favorite.
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Estee Lauder is one of the world's most renowned beauty companies, with proven effective skincare, makeup and fragrance products that are at the forefront of style and innovation. For over 60 years, Estee Lauder has earned a worldwide reputation for elegance, luxury and superior quality inspired by the unshakeable belief of our founder, Mrs. Estee Lauder: the belief that every woman can be beautiful. Today, that simple notion has literally changed the face of the beauty business.
Welcome to the world of Estee Lauder.