Benefit Cosmetics Boi-ing Industrial-Strength Concealer
How to use:
Swirl your finger in boi-ing to warm the product. Apply three dots under your eye area where dark circles exist. Pat to blend lightly with fingertips working from the outer and inner corner toward the middle.
2013 Allure Readers' Choice Award, Best Department Store Concealer
- Say goodbye to circles and shadows around your eyes
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In 1976, Jean & Jane Ford, two identical twins hailing from a small town in Indiana, created a unique San Francisco beauty boutique with a whimsical atmosphere. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The friskiest luxury brand now has over 2,000 counters in more than 30 countries.