Benefit Cosmetics Boi-ing Industrial Strength Under Eye Concealer
How to use:
Swirl your finger in boi-ing to warm the product. Apply 3 dots under your eye area where dark circles exist. Pat to blend lightly with fingertips working from the outer and inner corner toward the middle.
- 2013 Allure Readers' Choice Award, Best Department Store Concealer
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In 1976, Jean & Jane Ford, two identical twins hailing from a small town in Indiana, created a unique San Francisco beauty boutique with a whimsical atmosphere. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The friskiest luxury brand now has over 2,000 counters in more than 30 countries.