Skip to Main Content

Review Summary

Benefit Cosmetics They’re Real! Push-up Liner <br> Click image to zoom

Free Gift With Purchase

Benefit Cosmetics They’re Real! Push-up Liner

Price $24.00

(none selected)
Black

All Beauty. All the Time. Free Standard Shipping with no minimum purchase.
They're Real! Push-up Liner
Lash-hugging Gel Liner Pen

WHY WE LOVE IT
It's the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lash-line from corner to corner. The closer the line, the bigger the eye!

HOW TO APPLY
Twist base once to “push up” gel liner to tip. Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex™ tip works both ways.
*For first-time use, remove and discard tip protector. Activate they're real! push-up liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

BEAUTY TIP
Double the REAL! Wear they're real! push-up liner and they're real! mascara together for beyond longer lashes AND bigger-looking eyes.
91% said it was longwearing*
81% said it waswaterproof*
88% said it hugged the lashline*
84% said eyes looked visibly larger*
*Results observed in a consumer panel survey on 32 women after 2 weeks


AccuFlex™ Tip
Soft, custom angled tip draws an easy line
Flat, wide guard gently pushes lashes aside to get close to lashline
  • 2014 Allure Best of Beauty Award, Best Gel/Cream Eyeliner
  • 2014 Allure Best of Beauty Award, Best Breakthrough
Shipping & Returns

Shipping your purchase is easy on belk.com. Depending on the destination of your package, you can expect it to arrive within 4-7 business days. Shipping Information

Returns are easy on belk.com. Easy returns

In 1976, Jean & Jane Ford, two identical twins hailing from a small town in Indiana, created a unique San Francisco beauty boutique with a whimsical atmosphere. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The friskiest luxury brand now has over 2,000 counters in more than 30 countries.

Bonus Offer!

Free Gift!

Receive 3 deluxe minis with your Benefit purchase of $50 or more.

*Quantities limited. While supplies last. Limit one gift per customer.


Limited quantities available. Order yours today!

Back to Top