Benefit Cosmetics They're Real! Push-up Eyeliner
Lash-hugging Gel Liner Pen
WHY WE LOVE IT
It’s the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!
HOW TO APPLY
Twist base once to “push up” gel liner to tip. Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex™ tip works both ways.
*For first-time use, remove and discard tip protector. Activate they’re real! push-up liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.
Double the REAL! Wear they’re real! push-up liner and they’re real! mascara together for beyond longer lashes AND bigger-looking eyes.
91% said it was longwearing*
81% said it was waterproof*
88% said it hugged the lashline*
84% said eyes looked visibly larger*
*Results observed in a consumer panel survey on 32 women after 2 weeks
• Soft, custom angled tip draws an easy line
• Flat, wide guard gently pushes lashes aside to get close to lashline
2014 Allure Best of Beauty Award, Best Gel/Cream Eyeliner
2014 Allure Best of Beauty Award, Best Breakthrough
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In 1976, Jean & Jane Ford, two identical twins hailing from a small town in Indiana, created a unique San Francisco beauty boutique with a whimsical atmosphere. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The friskiest luxury brand now has over 2,000 counters in more than 30 countries.