WHY WE LOVE IT
Cover-up goes incognito! This hydrating crease-control concealer with Vitamin E & apple seed extract hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look. Available in three shades, it's proven to keep skin hydrated for 6 hours!*
WHAT ELSE YOU NEED TO KNOW
Results too good to conceal!
100% said fake up hydrates skin*
100% said fake up feels comfortable on skin*
100% said the texture feels silky*
94% said the effect is long-lasting*
94% said fake up doesn't run*
97% said the formula is lightweight*
91% said fake up conceals dark circles*
91% saw a natural appearance*
97% said the packaging makes it easy to use*
*Results observed in a consumer panel survey.
HOW TO APPLY
Stroke fake up underneath each eye. Using your ring finger, pat gently outward to blend. You can also use it to touch up throughout the day, this double duty hydrating & concealing formula won't cake, crease or settle.
Instantly refresh your look - smooth fake up over any concealer to diffuse fine lines & hydrate the under-eye area.
2014 Allure Readers' Choice Award, Best Department Store Concealer
Shipping your purchase is easy on belk.com. Depending on the destination of your package, you can expect it to arrive within 4-7 business days. Shipping Information
Returns are easy on belk.com. Easy returns
In 1976, Jean & Jane Ford, two identical twins hailing from a small town in Indiana, created a unique San Francisco beauty boutique with a whimsical atmosphere. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The friskiest luxury brand now has over 2,000 counters in more than 30 countries.