Benefit Cosmetics So Hooked On Carmella
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In 1976, Jean & Jane Ford, two identical twins hailing from a small town in Indiana, created a unique San Francisco beauty boutique with a whimsical atmosphere. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The friskiest luxury brand now has over 2,000 counters in more than 30 countries.