Benefit Cosmetics They're Real Push-Up Liner
It’s the FIRST EVER lash-hugging gel eyeliner in a pen! The 24-hour* waterproof formula won’t smudge, budge or dry out, and the patent-pending AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! Available in our bestselling black shade and 4 NEW beyond belief colors.
*Instrumental test on 19 panelists
91% said it was longwearing*
88% said it hugged the lashline*
84% said eyeslooked visibly larger*
*Results observed in a consumer panel survey on 32 women after 2 weeks
Who else loves it!
Allure Best of Beauty for beauty breakthrough, 2014
Allure Best of Beauty for best gel/cream eye liner, 2014
How to apply
For first-time use To prep the pen, remove the AccuFlex™ tip protector & discard. Twist base until gel appears on tip. Wipe off excess. For daily use Wipe leftover gel off AccuFlex™ tip before each use toget fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex™ tip works both ways.
Double the REAL! Wear they’re real! eyeliner and they’re real! mascara together for beyond longer lashes AND bigger-looking eyes.
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In 1976, Jean & Jane Ford, two identical twins hailing from a small town in Indiana, created a unique San Francisco beauty boutique with a whimsical atmosphere. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The friskiest luxury brand now has over 2,000 counters in more than 30 countries.