What is it:
A limited-edition lash wardrobe that includes four bestselling mascaras that tint, prime, lengthen, curl & volumize lashes plus an eyeliner for bigger, sexier looking eyes!
ONLY $39 (a $58 value!)
BenefitÂ¿s iconic mascaras, new lash primer & bestselling gel eyeliner pen are together at last---and ready to create bigger, badder and sexier eyes! These five formulas give lashes out-to-there length, flirtatious 12-hour curl, bodacious volume, and 24 hours* of lash-hugging definition. Layer them up or wear them alone for beautyÂ¿s Â¿most-wantedÂ¿ lash looks.
*Instrumental test on 19 panelists
Beyond belief results:
• 87% said roller lash gives long-lasting curl*
• 94% saw dramatic length & volume using they're real! lengthening mascara**
• 94% said theyÂ¿re real! tinted primer defined lashes when paired with theyÂ¿re real! Mascara***
• 84% said eyes looked visibly larger using theyÂ¿re real! push-up liner****
* Consumer panel survey on 31 women after 4 weeks
**Results observed in a consumer panel survey
***Consumer panel survey on 66 women over 1 week
****Results observed in a consumer panel survey on 32 women after 2 weeks
Â¿ theyÂ¿re real! tinted lash primer deluxe mini
Â¿ theyÂ¿re real! Lengthening mascara deluxe mini
Â¿ theyÂ¿re real! push-up eyeliner deluxe mini
Â¿ roller lash super-curling mascara deluxe mini
Â¿ BADgal lash volumizing mascara deluxe mini
The Line to Fine!
For your first time using they're real push-up gel eyeliner pen, prep the pen by removing the orange AccuFlex™ Tip protector (you can toss `er). Twist base until gel appears, then wipe off excess.
Now do it on the daily! Wipe off leftover gel before each use, then slowly twist the base until a tiny amount of gel appears. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex™ Tip works both ways!
ItÂ¿s a Crime Not to Prime!
Wear our mink-brown theyÂ¿re real! tinted lash primer alone for feathery, natural-looking lashes. For a dramatic boost, pair with your favorite Benefit mascara and define your lashlines with they're real! push-up eyelinerÂ¿.youÂ¿ll look criminally sexy!
To look doe-eyed & innocent, fan corner lashes outward with theyÂ¿re real! lengthening mascaraÂ¿s famous custom-domed tip. Then flutter & flirt your way out of any scandal!