What it is: A cream eye shadow that stays on, stays true and doesn't crease. Goes on comfortably with a soft, velvety finish—for up to 12 hours of water, sweat, humidity and transfer-resistant wear. Why it's different: The easy-to-apply, creamy formula dries down to a flexible veil that keeps pigments in place—so color stays true. How to use: Depending on the shade, use as an all over lid shade, as a lower lid shade or as a highlighter. Best applied on bare lids using the Cream Shadow Brush (sold separately). For more sheer application, use fingertips. Remove with Instant Long-Wear Makeup Remover or Cleansing Oil.
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