What it is: Our boldest, most vibrant color ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned–even after it's removed. Now in 30 shades, with a sleek gold tube. It's luxury, redefined. Why it's different: Intensely rejuvenates lips, helping to visibly reduce the appearance of lip lines and relieve lip flaking. Plus, just one swipe delivers maximum-coverage color. How to use: Apply directly onto the lips from the tube or use the Retractable Lip Brush for a more precise application.
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