What it is: A highly pigmented matte liquid lipstick, delivering intense color payoff with a lightweight, second-skin feel that wears comfortably throughout the day without drying. Its pillow-like cushion applicator allows for precise application- no streaks or smudges. What it does: Finally, a matte liquid lipstick that wears comfortably without drying out your lips! A water-in-oil emulsion that's formulated with a patented Ultra Thin Film technology to deliver weightless texture and a second-skin feel without sacrificing intense color payoff. And it has Vitamin E for comfortable, non-drying wear. Its unique cushion sponge allows for maximum absorption of the formula to deliver a precise, soft application onto the lips, and buildable color that dries without smudging or transfer. Just shake to soak the applicator with formula, apply the cushion directly onto lips to build the saturated color... then wait for it to dry down to a lightweight, comfort matte finish. Available in 7 vibrant hues- wear one on its own or mix and match for even more shade options! How To: In order to maximize the product's effectiveness: - Shake the bottle prior to application, to saturate the cushion with the formula; - Allow for 90 seconds of drying-time post application for a comfort matte dry-down effect. Research Results: In an independent study - 95% felt the product delivered an intense color payoff - 94% found the texture of the product to be smooth - 93% thought the product was comfortable on the lips - 92% felt the product was lightweight, almost as if "it wasn't there" - 92% said the product did not leave a sticky sensation on the lips - 87% described the texture of the product as a second-skin finish Artistry Tip: For a barely-there stain, lightly dab the cushion applicator onto the lips. For more intensity, dab and swipe the formula onto the lips, building as desired to full coverage. Wait for it to dry to a beautiful matte result.
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