In a true creative partnership, Gwen and Urban Decay created the limited-edition UD| Gwen Stefani Eyeshadow Palette. Wende Zomnir (cofounder of Urban Decay) and her product development team spent countless hours at Gwen’s house, talking makeup and working closely with her on every detail of this palette— from the case to the amazing shades.
UD carefully crafted the shadows with Gwen, filling a void by creating the exact shades she always wished she had in her collection. In the end, they loaded this palette with her 15 must-have shades of Eyeshadow (12 are NEW, and three are from the UD shadow collection). With an insane range of neutrals and a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks. And with these shades in your arsenal, you’ll have everything you need to recreate these signature looks for yourself.
Gwen had a hand in everything, including the case, which was inspired by her love of black-and-white graphic prints and antique gold accents. She also handpicked most of the shade names, which were inspired by her songs. There’s even a nod to the No Doubt song “Magic’s in the Makeup” on the palette’s huge mirror.
Each Eyeshadow in this palette features UD’s Pigment Infusion System®, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability.
Blonde (pale beige w/pink iridescent shift)
Bathwater (pale beige w/gold pearl)
Skimp (pale nude satin)
Steady (medium rose w/metallic gold shift)
Punk (reddish brown matte)
Baby (cool metallic rose)
Anaheim (light taupe-brown matte)
Stark (nude-pink matte)
Zone (medium brown matte)
Serious (smoky gray w/iridescent floating pearl)
Pop (pale coral w/iridescent sparkle)
Harajuku (metallic blue-pink w/iridescent micro-shimmer)
Danger (deep metallic royal blue w/blue micro-sparkle)
1987 (bright metallic yellow-gold)
Blackout (blackest black matte)
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The maximum orderable quantity for this product is 4.