Blake Shelton performed live prior to kickoff at the 2013 Belk Bowl.
The 12th annual Belk Bowl took place on Saturday, December 28, 2013 with a 3:20 p.m. kickoff in Charlotte. The game was televised nationally on ESPN. The first college bowl game to call the Carolinas home, the Belk Bowl has averaged almost 60,000 fans each year with three sellouts. In addition, the game has reached 28 million television households.
Beginning in 2014, the Belk Bowl begins a six-year partnership with the SEC (Southeastern Conference) that will feature SEC-ACC match-ups.
Make sure you support your team by purchasing all your favorite team gear at Belk!
Belk puts on the Belk Bowl every year for our customers and friends. Check out the Belk Bowl online for details
about the free game and if you can't make it to the game in Charlotte, North Carolina, learn how to be a part of the gridiron action. Visit a participating Belk store or college campus to participate in the Belk Bowl Football Tailgate Tour. We offer a large assortment of activities for the Tailgate Tour with great prizes, including Belk Bowl gear, tickets to a preselected college football game, cool photo opportunities and more. Belk Bowl 2013 begins December 28, 2013 and will be our biggest celebration yet. Join in the fun for Belk Bowl prizes and a great time. Participate in our annual 5K or shop to wear the outfits of your favorite college team.