Miranda Lambert will perform live prior to kickoff at the 2014 Belk Bowl.
Beginning in 2014, the Belk Bowl begins a six-year partnership with the SEC (Southeastern Conference) that will feature SEC-ACC match-ups.
Make sure you support your team by purchasing all your favorite team gear at Belk!
Belk puts on the Belk Bowl every year for our customers and friends. Check out the Belk Bowl online for details about the free game and if you can't make it to the game in Charlotte, North Carolina, learn how to be a part of the gridiron action. Visit a participating Belk store or college campus to participate in the Belk Bowl Football Tailgate Tour. We offer a large assortment of activities for the Tailgate Tour with great prizes, including Belk Bowl gear, tickets to a preselected college football game, cool photo opportunities and more. Belk Bowl 2014 begins December 30, 2014 and will be our biggest celebration yet. Join in the fun for Belk Bowl prizes and a great time. Participate in our annual 5K or shop to wear the outfits of your favorite college team.