Bring the concert to your home with the One Direction store at Belk. The fans can't stop screaming - so we know that you're excited we decided to bring the One Direction style to our customers. Discover a variety of band-approved products including perfume. The One Direction fashion collection also features an assortment of fun apparel that will keep you trendy and fashion forward. The One Direction shop was inspired by, and created for, the fans that can't get enough. Each one of the band's personality can be felt in the energetic designs and color palettes. Celebrate your favorite band with the One Direction store at Belk.