Beauty

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Ready to Roll! Get curled lashes and a
Ready to Roll! Get curled lashes and a precise, MATTE line instantly with this FULL-SIZE mascara and liquid eyeliner duo. Features our iconic Roller Lash mascara that not only lifts and super-curls, but this instant curve-setting formula holds for 12 ...
WHY WE LOVE IT: Lip love that lasts!
WHY WE LOVE IT: Lip love that lasts! Our fiery-red lip & cheek stain is the most passionate flush you can get from a bottle. Our doe foot applicator glides right on for a gorgeous look in seconds. Apply on ...
A new kind of color, lush and luxurious,
A new kind of color, lush and luxurious, for the ultimate lip experience. The moisturizing formula visibly plumps and softens, and defines lips with rich, long-lasting color. A single swipe of our signature high-pigment shades are infused with exclusive Volulip ...
Moisturizing cream foundation infused with Ceramide Triple Complex
Moisturizing cream foundation infused with Ceramide Triple Complex smoothes, plumps, lifts & firms the look of skin for an even complexion. Offers long-wearing color & luminosity so skin looks firmer, and youthfully uplifted all day. Ceramide makeup goes ultra with ...
Long-lasting, color-rich inserts for buildable wet/dry application. Each
Long-lasting, color-rich inserts for buildable wet/dry application. Each trio contains Enhance, Define and Highlight shades. Create your own custom eye shadow palette with six long-lasting, color-rich shades, all in one compact. Bold. Natural. Smoky. One compact, infinite looks. The customizable ...
NEW Flawless Finish Perfectly Satin 24HR Makeup Broad
NEW Flawless Finish Perfectly Satin 24HR Makeup Broad Spectrum Sunscreen SPF15 24 hours* of color-true makeup infused with climate resistant technology that lasts through heat, humidity and moisture. Shine control ingredients are time released to absorb oil throughout the day ...
Imperfections vanish. Skin is illuminated. Glow is recaptured.
Imperfections vanish. Skin is illuminated. Glow is recaptured. For 12 flawless hours. This creamy foundation glides over skin for a flawless, even-toned look that lasts all day. Micronized Diamond Powder diffuses light to instantly minimize the look of fine lines, ...

Beauty

Enhance your natural beauty and pamper yourself with cosmetics and skin care products at Belk. From foundations to makeup removers, bold eyeshadows to brilliant lip glosses, we have the beauty products you need from the brands you trust. Explore favorites like Bobbi Brown™, Clinique, Elizabeth Arden® and more to take your beauty routine to the next level. Whether you’re shopping to add some new colors and tones to your face makeup or creating a whole new look, you’ll find the variety you need for your unique style.

If you’re exploring our beauty collection to experiment with new looks, you’ll discover makeup @sets in a range of color palettes and finishes. Grab one for yourself and one for someone special. For when you’re on the go, you’ll find many of your favorite beauty products in convenient @travel sizes including sprays, roller balls and more. For your next makeover, replenish your cosmetics arsenal with all your favorite mascaras, blushes, lip liners and other high-quality products. Rejuvenate your face and body with cleansers, exfoliators, toners and moisturizers to create that refreshing glow you love.

After you’ve picked out your new makeup and body lotions, be sure to shop our collection of applicators and @accessories. You’ll find the tools you need for flawless, professional-looking results for eyes, face, lips and skin. We have the selection you need to let your natural beauty shine.