Brow Makeup

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Get your daily dose of darling with these light, layered false eyelashes. The Daily Darling Lash combines varying lengths of fine lashes to add natural-looking length & volume. Longer lashes in the center of the strip open up your eyes ...
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WHY WE LOVE IT: Get bigger, sexier eyes
WHY WE LOVE IT: Get bigger, sexier eyes and long lashes beyond belief with this they’re real! starter set. It includes mini sizes of our BEYOND EASY lash-hugging gel liner pen and our bestselling lengthening mascara. HOW TO APPLY: Position ...
A lengthening mascara that's beyond belief...in a perfectly
A lengthening mascara that's beyond belief...in a perfectly portable size! What it does: This breakthrough mascara reveals lashes you never knew you had with a specially designed brush that can be used horizontally AND vertically. The long-wearing jet-black formula lengthens, ...
Long-lasting, color-rich inserts for buildable wet/dry application. Each
Long-lasting, color-rich inserts for buildable wet/dry application. Each trio contains Enhance, Define and Highlight shades. Create your own custom eye shadow palette with six long-lasting, color-rich shades, all in one compact. Bold. Natural. Smoky. One compact, infinite looks. The customizable ...
The Large Beauty Case has all the makeup
The Large Beauty Case has all the makeup you need (and more!) in a portable, reusable quilted zip-around case. Includes 103 components! Includes, Side 1: 3 lip glosses: dark red, pink and nude 3 lip liner pencils: universally flattering nude ...

Brow Gel & Makeup

Shop brow gel, eyeliner, mascara, eyeshadow and more at Belk and give your eyes what they need to shine. From skin care treatments to makeup brushes to makeup removers specially formulated for the delicate tissues around your eyes — we’ve got you covered. Brow makeup used to be an afterthought in many women’s beauty routines. But today, you can shade, color, shape and define your eyebrows for the perfect look. Enhance the brows you were born with by thickening thin eyebrows, toning down thick ones, filling in gaps and much more. Explore our brow makeup collection and sculpt professional looking brows with brands you trust like Benefit Cosmetics, MAC, Lancôme and others.

For hard-to-manage eyebrows, try a brow gel in a tone that matches your natural brow color. Gel formulas coat and tame hair for finely groomed, fuller eyebrows. With a light sheen and a natural-looking finish, gels are lightweight for all-day wear. If you want to take your eyebrows from barely visible to strikingly beautiful, a brush and pencil combo will give you control over even the smallest details for flawless brows. Powder brow makeup can help you create smoother arches and deeper color as it fills and shapes. Choose a waterproof eyebrow pencil for a long-lasting look that stands up to moisture, or try a brow makeup kit in a broad palette of colors and shades for salon-inspired results.

Give your eyebrows the attention they deserve with our brow gels, stencils and more.