California Privacy Notice

Last Updated Date: January 1, 2023

This Notice describes how Belk, Inc. (“Belk,” “we,” “us”) collects, uses, discloses and otherwise processes personal information of California residents within the scope of the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”).

Unless otherwise defined in this California Privacy Notice (this “Notice”), all terms defined in the Privacy Policy and all other terms defined in the CCPA have the same meaning when used in this Notice.

This Notice supplements the information contained in our Privacy Policy and applies to the personal information of residents of the State of California (“consumers” or “you”) created, received, transmitted or maintained by or on behalf of Belk, including online and offline.

Personal Information

In this Notice, “personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household in accordance with the CCPA.

Personal information does not include:

  • Deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you or a particular household.
  • Publicly available information from government records.

Recipients of Personal Information As described further in the “How We Share Your Information” section of the Privacy Policy, we share personal information internally among Belk affiliates, subsidiaries, and parent companies, and with our service providers and contractors that help us operate our Platforms and business. We may also share personal information with a variety of third parties, including for marketing purposes; if we are subject to certain corporate transactions or reorganizations; with third parties to comply with law or to protect our rights or the rights and safety of others; or for purposes otherwise disclosed or for which you have consented.

For purposes of this Notice, when we use the term “third party” we mean entities that are not service providers or contractors providing services on behalf of Belk and that are not entities with whom you interact with directly.

In the last 12 months, we have collected each of the categories of personal information noted in the table below and disclosed it, for a business purpose, to the categories of recipients listed below. The table also indicates when we sold or shared the personal information to third parties in the last 12 months and the types of third parties.

Category of Personal Information Categories of Recipients to Whom Personal Information Is Disclosed for Business Purposes Sold or Shared with Third Parties Categories of Third Parties to Whom Personal Information Is Sold or Shared
Identifiers, such as name, email address and other information. Service providers or contractors, including those that assist us with order management, shipping / delivery / logistics, supply chain management, marketing, loyalty programs, storage / hosting, payment processing, customer service, surveys, fraud prevention, ecommerce activities and functionality; law enforcement; government authorities or agencies; affiliates X Advertising / marketing / media partners; social networks
California Customer Records (Cal. Civ. Code § 1798.80(e)), such as birthdate and Payment Information. Service providers or contractors, including those that assist us with order management, shipping / delivery / logistics, supply chain management, marketing, loyalty programs, storage / hosting, payment processing, customer service, surveys, fraud prevention, ecommerce activities and functionality; law enforcement; government authorities or agencies; affiliates X Advertising / marketing / media partners; social networks
Protected Classification Characteristics, such as ethnicity and gender. Service providers or contractors, including those that assist us with order management, shipping / delivery / logistics, supply chain management, marketing, loyalty programs, storage / hosting, payment processing, customer service, surveys, fraud prevention, ecommerce activities and functionality; law enforcement; government authorities or agencies; affiliates N/A N/A
Commercial Information, such as shopping history, products and services purchased, obtained or considered or other purchasing or consuming histories or tendencies. Service providers or contractors, including those that assist us with order management, shipping / delivery / logistics, supply chain management, marketing, loyalty programs, storage / hosting, payment processing, customer service, surveys, fraud prevention, ecommerce activities and functionality; law enforcement; government authorities or agencies; affiliates X Advertising / marketing / media partners; social networks; data analytics platforms
Biometric Information, such as behavioral characteristics used to identify you; imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings from which an identifier such as a faceprint can be extracted; keystroke patterns or rhythms; gait patterns or rhythms; and sleep, health or other exercise data that contains identifying information. N/A N/A N/A
Internet/Network Activity Information, such as browsing history, search history, and information regarding your interaction with an internet website application or advertisement, such IP address, device information, and log and analytics data. Service providers or contractors, including those that assist us with marketing, fraud prevention, ecommerce activities and functionality, and analytics; law enforcement; government authorities or agencies; affiliates X Advertising / marketing / media partners; social networks; data analytics providers
Geolocation Data, such as location information from your device or estimated based on your IP address. Service providers or contractors, including those that assist us with delivery / pick-up / logistics, marketing, customer service, surveys, fraud prevention, ecommerce activities and functionality, and analytics; law enforcement; government authorities or agencies; affiliates X Advertising / marketing / media partners; social networks; data analytics providers
Sensory Information, such as audio, electric, visual, thermal, olfactory, call recordings, or similar information. Service providers or contractors, including those that assist us with customer service activities N/A N/A
Other Personal Information, such as information you post on our Platforms or on social media pages, and information you submit to us. Service providers or contractors, including those that assist us with marketing, ecommerce activities and functionality, and product reviews; law enforcement; government authorities or agencies; affiliates X Product review services
Inferences, such as shopping history, products and services purchased, obtained or considered or other purchasing or consuming histories or tendencies.. Service providers or contractors, including those that assist us with marketing, loyalty programs, storage / hosting, payment processing, customer service, surveys, fraud prevention, ecommerce activities and functionality; law enforcement; government authorities or agencies; affiliates X Advertising / marketing / media partners; social networks; data analytics providers
Sensitive Personal Information, such as: Social Security number, driver’s license number or other state-issued ID; account log-in credentials; financial account, debit or credit card number with any required PIN or credentials allowing access to an account; precise geolocation; racial or ethnic origin, religious or philosophical beliefs; content of mail, email or text messages where we are not the recipient; genetic data; information concerning a consumer’s health, sex life or sexual orientation. Service providers or contractors, including those that assist us with delivery / logistics / pick-up, general marketing, loyalty programs, storage / hosting, payment processing, customer service, fraud prevention, ecommerce activities and functionality; law enforcement; government authorities or agencies; affiliates N/A N/A

We do not use or disclose Sensitive Personal Information outside of the permitted purposes set forth under Section 7027(m) of the CCPA Regulations.

Sources of Personal Information As described in the “Information We Collect and How We Collect It” section of the Privacy Policy, we collect personal information directly from you when you provide it to us, automatically using cookies and other tracking technologies as further described in the “Cookies and Other Tracking Technologies” section of the Privacy Policy, from the categories of third parties listed in that section and by combining personal information we may otherwise obtain.

Purposes for Collecting Personal Information We collect, sell, share or disclose personal information about you for the business and commercial purposes further described in the “How We Use Your Information” section of the Privacy Policy.

Retention The period for which we retain your personal information varies, depending on the type of personal information and the purpose for which it was collected. The duration is limited to time necessary to fulfill the purposes for which the information was collected, in light of any restrictions or deletions you might request, as well as our need to address our legal obligations or rights.

Your California Privacy Rights

As a California resident, you may be able to exercise the following rights in relation to your personal information that Belk or our service providers or contractors have collected (subject to certain limitations at law):

Right to Know (Categories) The right to request the following information relating to the personal information we have collected about you and disclosed about you:
  • The categories of personal information we have collected about you;
  • The categories of sources from which the personal information was collected;
  • The business or commercial purposes for collecting, selling, or sharing the personal information;
  • The categories of third parties with whom the business shares personal information;
  • The categories of personal information sold, and for each category identified, the categories of third parties to whom it sold that particular category of personal information; and
  • The categories of personal information that the business disclosed for a business purpose, and for each category identified, the categories of third parties to whom it disclosed that particular category of personal information.
Right to Access (Right to Know Specific Pieces of Information) / Portability The right to access and obtain a copy of the specific pieces of Personal Information we have collected about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible.
Right to Correct The right to request that we correct your inaccurate personal information maintained by us.
Right to Request Deletion The right to request the deletion or erasure of personal information we have collected from you, subject to certain exceptions.
Right to Opt Out of Data Sales or Sharing The right to direct us not to sell or share personal information we have collected about you to third parties, including for ad targeting/cross contextual advertising.
“Shine the Light” Law As provided by California Civil Code § 1798.83, California residents that have an established business relationship with us can request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year or to have the right to opt-out of such disclosures.

How to Exercise Your Rights

To Exercise Your Rights to Know, Access, Correct, Delete and/or “Shine the Light” Please submit a request to exercise your rights to know, access, correct, and/or delete by filling out our Privacy Rights Request Form or by calling 1-866-235-5443.

To exercise your right under “Shine the Light,” please email us at privacy_belk@belk.com, or in writing to:

Belk, Inc.
Attn: Customer Care – California Shine the Light Inquiry
2801 W. Tyvola Rd
Charlotte, NC 28217

We may need to verify your identity and confirm you are a resident of the State of California before processing most requests, which may require us to obtain additional personal information from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal information provided in connection with a Privacy Rights Request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.

If you wish to submit a verifiable consumer request on behalf of another individual, we will also need sufficient information to verify that the individual is the person about whom we collected personal information and that you are authorized to submit the request on their behalf. Please see the “Authorized Agents” section below for more information.

In certain circumstances, we may decline a request to exercise the rights described above, in accordance with applicable law.

We do not discriminate against you for requesting any of the rights noted above. We are permitted to deny or limit your request in accordance with applicable laws.

To Exercise Your Right to Opt Out of Personal Information Sales or Sharing You do not need to create an account with us to exercise your Right to Opt Out of Personal Information Sales or Sharing. However, we may ask you to provide additional personal information (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.

Once you make an opt-out request, you may change your mind and opt back in to personal information sales at any time by contacting us at privacy_belk@belk.com.

To exercise your right to opt-out of personal information sales or sharing, please submit a request by clicking the button below:

DO NOT SELL OR SHARE MY PERSONAL INFORMATION

Please see the section entitled “Your Choices” in our Privacy Policy for additional information on how you may exercise your choice over personal information collected through cookies and other tracking technologies and used for advertising purposes.

Personal Information of Children Under Age 16 We do not sell or share personal information of consumers we know to be less than 16 years of age.

Authorized Agents In certain circumstances, you are permitted to use an “authorized agent” (as that term is defined by the CCPA) to submit CCPA requests on your behalf. We may verify the authorized agent’s authority to act on your behalf as follows:

For requests to know, access, correct or delete personal information, we may ask you to provide sufficient evidence to show that you have provided the authorized agent signed permission to act on your behalf, verified your own identity directly with us pursuant to the instructions set forth in this Notice, and directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.

For requests to opt-out of personal information “sales” or “sharing,” we may ask you to provide a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.

Financial Incentives

In some cases, we may offer you financial incentives as permitted by law in exchange for the collection, retention, or use of certain personal information about you. Each financial incentive related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to us. When applicable, we will provide information about the specific terms of the financial incentive and your rights on the webpage or form where the financial incentive is made available.

How to Contact Us

For any questions regarding this Notice, please visit our Contact Us page and select Privacy Policy from the drop down menu, then complete the form. You may also contact us by emailing us at privacy_belk@belk.com or calling 1-866-235-5443.

Changes in Notice

This Notice is subject to change as we utilize new technologies and improve our services to you. We reserve the right to change, modify or amend this policy at any time; therefore, we encourage you to review this Notice each time you use our Platforms. Material changes to this policy will be posted on our Site to keep you aware of how personal information is collected, how it is used, and under what circumstances it will be shared. Your continued use of the Platforms or Belk products or services covered by this Notice indicates your consent to the changes as of the last updated date indicated on this privacy policy.