Belk® College Colors Day 2021 In-Store Scavenger Hunt Terms & Conditions


  1. The Challenge & Challenge Period: Belk will have eleven (11) footballs hidden, per participating store, that can be used to claim gift cards on September 4, 2021 during regular store hours, commencing at 12:00 pm Eastern Time (the “Challenge”). Footballs can be discovered on a first to find, first to win basis in each participating store limited to one (1) football per customer. The Challenge will end at the earlier of 5:00 pm Eastern Time or once all footballs have been found on September 4, 2021. All footballs must be submitted/claimed prior to the close of the store’s regular hours that day. Unclaimed footballs will not result in gift cards being provided for those footballs.

  2. Who is Eligible to Participate: Only US residents 18 or older (or 19 or older in Alabama) may participate in the Challenge and claim a gift card. If a child finds a football, the associated gift card must be claimed by the child’s parent or legal guardian. Belk employees and their immediate family (spouse, parents, siblings, and children) and household members of each such employee may not participate in this Challenge. Belk personnel may request to view the claimant’s driver’s license to verify age and residence or otherwise verify eligibility. By participating in this Challenge, all participants represent that they did not travel to a participating store solely to participate in the Challenge. Feel free to (optionally) wear your favorite sports team colors as you participate in celebration of Belk’s College Colors Day!

  3. Participating Stores:

    1. Belk Columbiana Centre in Columbia, SC located at 100 Columbiana Centre Circle, Columbia, SC 29212.

    2. Belk University Mall in Tuscaloosa, AL located at 1701 McFarland Boulevard East, Tuscaloosa, AL 35404.

    3. Belk Friendly Center in Greensboro, NC located at 600 Friendly Center Road, Greensboro, NC 27408.

  4. How to Play: Visit the participating store and have a look around! Footballs may be found (hidden) anywhere in the participating store’s men’s activewear section (“Store Section”). You will recognize the football as a participating football in this Challenge because Belk stores do not normally carry footballs for sale and the football will display a number from one (1) to eleven (11). Once you have located a football, bring the football to the checkout/register in the Store Section where it may be exchanged for a Belk gift card after a Belk representative verifies eligibility to claim the gift card. Actual gift cards are not present on the footballs. Belk is not responsible if the footballs are relocated, lost or stolen in the course of this Challenge. Belk reserves the right to disqualify any participant who acts in a rowdy, disruptive, argumentative, or unsportsmanlike manner in the course of the Challenge from receiving a gift card, and may redistribute the football(s) associated with a disqualified participant in such event, allow a participant reasonably determined to have first located the football to claim the applicable gift card, or take a football at issue out of the Challenge. All decisions of Belk in connection with the Challenge shall be final and binding on participants. In the event events beyond the control of Belk prevent the administration of the Challenge as described in these terms, Belk may suspend, postpone, or cancel the Challenge in whole or in part. “Fake” footballs not placed by Belk will not be accepted.

  5. Gift Cards: Each participating store will have 11 footballs available to be found and exchanged for a gift card. The eleven (11) footballs will display a number from one (1) to eleven (11). The following amounts will be available (per store).

    1. Ten (10) footballs each displaying a number from one (1) to ten (10) with a $15 value. One (1) football displaying the number eleven (11) and gold stars with a $50 value. The face value of each gift card is its approximate retail value. No more than the stated number of gift cards will be available.

    Belk gift cards are subject to terms and conditions described on the card. They may be redeemed at any Belk location (not limited to participating stores) and at online. Belk will not replace lost or stolen gift cards. Gift cards are not redeemable for cash and have no independent cash value. Odds of winning a gift card depend on the number of participants, per participating store, and are likely better earlier in the day when the store opens.

  6. Belk’s Right to Content: By participating, participants (a) hereby grants to Belk a perpetual, royalty-free, non-exclusive, worldwide license to use, reproduce, create derivative works based on, distribute, display, perform, and otherwise use any information and materials (including photographs and/or videos) taken in connection with the Challenge (collectively, the “Challenge Content”) in any media throughout the world for any purpose, without limitation, and without additional review, compensation, or approval from participant or any other third party; (b) forever waive any rights of copyrights, trademark rights, privacy rights, and any other legal or moral rights that may preclude Belk’s use of the Challenge Content, or require any further permission for Belk to use the Challenge Content; and (c) agree not to instigate, support, maintain, or authorize any action, claim, or lawsuit against Belk on the grounds that any use of the Challenge Content, or any derivative works, infringes any of participant’s rights, including, without limitation, copyrights, trademark rights, and moral rights.

  7. Additional Terms: This Challenge is sponsored by Belk, Inc., 2801 W. Tyvola Road, Charlotte, NC 28217. By participating in it, each participant releases, discharges, indemnifies, and holds harmless Belk, its stores, personnel, officers, directors, representatives, and agents (collectively, “Belk Released Parties”), from any liability, loss, damage, or death that may arise from such participation, or use or misuse of a gift card claimed in the Challenge. Participant further agrees that in any cause of action, Belk Released Parties’ liability will be limited to the cost of entering and participating in the Challenge, and in no event shall the Belk Released Parties be liable for attorneys’ fees. Participant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. Participant also agrees that (a) the statute of limitations for asserting any claims shall be a period of one (1) year from the end date of the Challenge; and (b) any and all disputes, claims, and causes of actions arising out of or connected with the Challenge or any prize awarded shall be resolved individually, without resort to any form of class action. A list of winners may be requested by writing Belk at the address above to the attention of Senior Director, Events, not later than December 4, 2021.