Benefit Cosmetics Boi-ing Industrial Strength Concealer

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Additional Information
It's the boi-ing that started it all! This stay-put, full coverage cream concealer covers everything from heavy-duty dark circles to blemishes and discoloration.
• The original boi-ing!
• Matte finish
Available in three shades:
Shade 1: Light
Shade 2: Light-Medium
Shade 3: Medium

Beauty Trick:
For complexion perfection, apply with a brush as a spot concealer to cover stubborn little imperfections.
How To Apply:
With fingertip, lightly dab boi-ing industrial strength concealer under eyes or onto face. Remember to blend!
Use It With:
Hello Flawless Powder Foundation
ka-BROW! Cream-gel eyebrow color
  • Imported

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For orders being shipped to California, please click here for Proposition 65 WARNING.

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Boi-ing Industrial Strength Concealer is rated 4.4 out of 5 by 318.
Rated 5 out of 5 by from Best Acne Concealer Around!! I have had acne for half my life (I am only 20, I was unlucky enough to develop it at the age of 10!) and so have always been on the look our for something to hide my spots and make me more confident. I always got bullied as I had to cake on make up, which still didn't hide them or when I found a half decent cover up, it got discontinued! That is until I went to a Benefit counter, got recommended this and fell in love ever since! I have very pale skin but the lightest colour was perfect, it goes on easily (I use a small make up brush) and hides my acne! Please please please always continue to sell this product as I would be a different person without it!
Date published: 2012-10-17
Rated 5 out of 5 by from Perfect for acne scars, blemishes and dark circles I just got this and I'm in LOVE with it! I've heard amazing reviews about it so I had to buy it! I'm in High School and you may say I'm too young for makeup, but hey when your in High School you wanna look nice, and I sadly have dark circles (I'm Italian so that explains it all..) and boi-ing covers them bad boys up! Also almost every month I get break outs so boi-ing covers my annoying acne, also my acne scars. By the way! A little goes a LONG way. I'm in shade 02, and the tone is perfect to my skin color. Ladies if you wanna hide those annoying scars, dark circles or blemishes, go buy Boi-ing its worth it!
Date published: 2012-10-13
Rated 5 out of 5 by from practically perfect in every way! I got this as I was looking for a concealer that would not only hide the dark circles under my eyes but the redness of my spots(I get hormonal acne once a month and feel a bit self conscious about the size and redness of my spots) I also got the its potent eye cream as I didn't realise that if you put concealer on dry skin it will cake and make the circles appear worse. This combination has suited me well with the eye cream helping to solve the issue of the dark circles and the concealer covering and staying put where I am a bit more self conscious about has given me a bit of a confidence boost. Will definitely be getting again and again :)
Date published: 2013-03-08
Rated 2 out of 5 by from Creases & doesn't cover as well as Erase Paste This was the first concealer I purchased from the Benefit counter, and I was never TRULY happy with it. Still, I used it for a couple months, and I just couldn't get a decent coverage OR a coverage that didn't crease and settle into the very fine laugh/expression lines below my eyes. It didn't matter if I used this with or without a primer, or if I set it with a powder, there is just no getting full coverage or no crease. Someone finally introduced me to Erase Paste, and that stuff is MAGIC. I suppose this Boi-ing might work for you if you have very light blemishes and NO wrinkles/laugh lines at all...but how likely is that?
Date published: 2012-05-09
Rated 5 out of 5 by from Love it! I've been struggling for ages to find a concealer that's lightweight but also provides sufficient coverage for spots and blemishes and I have to say - I've found one! This concealer is great, and actually very cost effective considering the amount of use you can get out of one pot. It feels like you haven't got any make-up but also gives enough coverage that I don't need to wear foundation on top of it. It's my go-to item. Anyone who complains of it being cakey isn't applying it right; you only need a small amount and it needs to be blended well, but you'd expect that of any decent concealer and to cover up problem areas and dark circles it is PERFECT. Couldn't recommend it more.
Date published: 2013-07-12
Rated 4 out of 5 by from Easy to apply I bought this product, because the bags under my eyes had been getting worse, from staying up late revising. I had previously brought two other concealers that did not work from other brands. I decided to purchase boi-ing, because I have other benefit products that work perfectly and actually match my skin. The woman at the counter helped me match the concealer, which is always helpful, as I always end up getting ones that don't have enough coverage, or are too light or dark I tested it out as soon as I bought it. It has fantastic coverage, it matches my skin (shade 4). You don't have to use a lot as well. It goes really well with hello flawless range!
Date published: 2012-09-16
Rated 2 out of 5 by from Expected MUCH more I was very excited for this product, however, when I first tried it out I found it a little bit drying. Also, it looked kind of cakey on my face. It stayed on for about and hour, after what I had to re-apply it. My skin is always very fair and most of the products are too dark. Bo-ing was surprisingly too light and it make my face look weird and not even. I didn't like the texture, in my opinion it is very thick and hard to apply. When you want to conceal a small spot, you have to blend it so much, you get the cocealer on half of your face. But because of my poor experience with concealers, I can't say it's absolutely horrible. I think it will be okay if you have oily skin or if you use a primer under.
Date published: 2012-11-19
Rated 4 out of 5 by from Bright Eyes I heard some great things about this product from a good friend of mine. I finally decided to try it. When it came in the mail, I was pleasantly surprised by how creamy and light it is! Before this, I had been using tattoo concealer to cover my awful dark circles that come with a medical condition, and that was so thick and awful-smelling in comparison. This product DEFINITELY brightens up my eyes and makes me look healthier. It also doesn't look cakey when putting it on blemishes. Doesn't feel oily. I ordered it in the 01 shade (which is a good fit for the Almay Clear Complexion 100 Ivory for color comparison).
Date published: 2012-09-04
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