Benefit Cosmetics It's Potent Eye Cream


UPC: 0602004038180

Add to cart options
Product Actions
  • color:No Color
    • No Color
    • No Color
  • size:
All Beauty. All the Time. Free Standard Shipping with no minimum purchase.
We’re sorry, you have too many items in your shopping bag. To add this item to your bag, please remove previously added items.
The maximum purchase quantity of this item is 6.
Check in-store availability:
Additional Information
Your eyes can't keep a secret... they're the first to show signs of age & stress. it's potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
  • Imported
Shipping Details
Shipping Details

Shipping your purchase is easy at belk.com. Depending on your shipping method and the destination of your package, you can expect it to arrive within 4-7 business days Shipping Information.

The maximum orderable quantity for this product is 6.

Return Details

Returns are easy at belk.com. Easy returns

It's Potent Eye Cream is rated 4.1 out of 5 by 121.
Rated 5 out of 5 by from Really works, Worth every cent! I've literally been a night owl since I was a baby. So my whole life i have dealt with dark circles. I have tried stuff over the years that "claimed" to lighten those babies up but nothing I have ever tried helped my dark circle situation. So when I started using It's Potent Eye Cream I was more then skeptical. But I kid you not , I used this once a day for about a week and I literally could not believe my eyes, my dark circles went from vampire freakish to normal, average, all i need is a dab of concealer, looking dark circles! I can not wait to see what they will look like in another week! Hopefully my Erase Paste doesn't take this personally.
Date published: 2011-03-25
Rated 4 out of 5 by from This cream was a gift from a friend. Before this I had... This cream was a gift from a friend. Before this I had never even heard of these products.She gave this cream to me along with some other high end brands of beauty products and she didn't tell me anything about how effective this eye cream would be. I must say that once I started using it, I have been completely amazed. After just a few days my dark circles vanished. I was so impressed that I actually had to go on the internet and research Benefit. When I saw the price I realized that it was no wonder it works so well. The cream is pricey but worth every penny. I would definitely buy it.
Date published: 2013-02-23
Rated 3 out of 5 by from Read this before buying it! There are two types of dark circles. The natural type and the "No sleep" type. I have both, so my experience with this product was that this only works for the second type. I have natural purple-toned dark circles and I've tried so many products to make them fade, but up until today haven't found a very effective one. In the other hand, I've noticed some considerable change after I applied it after bad slept nights. This product also moisturizes the skin. So if you're like me, you'll still need to apply the primer + concealer combo.
Date published: 2013-09-19
Rated 5 out of 5 by from effective!! <3 One years ago I tryed for the first time "Eyecon" and it was love at first use! In two weeks (using it every morning and every night) my dark circles became light and this was an incredible goal because my dark circles are congenital. I used "Eyecon" until 3 weeks ago. Then I bought "It's potent" and...what can I say? The use is the same but this product is more effective and works better. "Eyecon" was super but" It's potent" is the best ever. From the wrinkles point of view I cannot give informations because I don't have wrinkles. The skin is more soft...so surely if you have light wrinkles it will help you a lot. It's not oily and you can use it as primer. I will rebuy this without thinking over!
Date published: 2011-10-21
Rated 5 out of 5 by from This product works!! I stumbled on this product during a stopover of my flight...I have used a number of eye products since I have very prominent dark circles and in the last year have developed very fine lines, in addition my skin is dry and very sensitive. It has been a week since I have used this product and I have to admit that my eyes have begun to look better. I hope a constant use will yield even better results. I am gonna try their other products too...Thank you for this product.
Date published: 2014-05-24
Rated 4 out of 5 by from Great eye cream! I recently bought this eye cream because I've been struggling with dark circles under my eyes and sometimes I have bags as well. Concealer will go only so far so I wanted to see if I could find something that actually helped reduce these symptoms instead of just conceal them. This stuff works! It isn't an immediate miracle worker but it definitely helps after continuous use. I apply once in the morning and once at night and I started noticing a difference after about a week. It feels refreshing as well!
Date published: 2014-03-08
Rated 1 out of 5 by from Not What I Expected I had alway heard amazing things about this product, especially from the beauty personalities on YouTube. I bought the Jet Setter pack at Sephora because I had never really been expose to Benefit products before. I was really impressed with everything except for this eye cream. I can develop terribly dark circles so I thought this would do the trick. The cream really sat quite wet on my under eye area and burned for a while. If the cream worked well I wouldn't even have minded the burning sensation. I haven't seen a change at all in my dark circles. Definitely not worth the price tag!
Date published: 2013-01-24
Rated 5 out of 5 by from Part of my daily routine Since I've been using this I've gotten some comments that I look more awake and glowy than before. I've always had under eye circles and from time to time they are even darker, but this has helped brighten and just overall improve the look of them. I use it in the morning under all my makeup in the eye area and then at night after I wash my face around my eyes. I've noticed that the area isn't as prominent and I haven't had noticeably dark circles for weeks now despite being in school all morning and at my internship for the rest of the day and weekends. Also, a little goes a long way with this product. I use it twice daily generally and have hardly made a dent. I dab it on lightly and it still works really well. Considering how long it lasts, the price isn't very painful at all.
Date published: 2014-10-05
  • y_2018, m_6, d_19, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_121
  • loc_en_US, sid_5900144FF71, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_belknew
  • bvseo_sdk, dw_cartridge, 16.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 173ms
  • reviews, product