Why we love it!
It’s a roller for lashes! The eye-opening Hook 'n' Roll™ brush grabs, separates, lifts and curls while the instant curve-setting formula holds for 12 hours.
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*consumer panel survey on 31 women after 4 weeks
How to apply
Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
• Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
• Ink black
• Satin finish
For super curl AND length, apply roller lash first to curl & lift your lashes then layer they’re real! lengthening mascara on top. It’s sexy drama beyond belief!
Roller Lash Super Curling & Lifting Mascara is rated
4.1 out of
Rated 5 out of
new holy grail mascaraI always liked They're Real but the ball at the end drove my a bit crazy. Roller Lash is even better than They're Real! This is my new Holy Grail Mascara- it is PERFECT!! I have short, blonde, stubby lashes that you can't even see without mascara on. The spoolie is great- it gets every single little lash and doesn't get the bottom lashes all messy and smudgy. No clumps, it thickens, lengthens and actually does curl my lashes! The packaging is adorable too- love the roller on the cap. It doesn't flake or wear off at all but comes off effortlessly with makeup remover at night. This is for sure a rebuy for me.
Date published: 2015-02-27
Rated 3 out of
Curls aplenty, but...Let's make a list! PROS: fantastic lift and curl. My eyelashes are already quite long, but Rollerlash really gives them a pretty, fluttery look. I've already had quite a few compliments! CONS: it doesn't quite have the staying power of its big sister 'They're Real'. I tried to remain unbiased, and while Rollerlash is lovely, 'They're Real' has a longevity, darkness and gloss that Rollerlash just doesn't have. Rollerlash had smudged by the end of my working day, and my eyelashes looked a little limp. My tip? You can't go far wrong with it, but arm yourself with an eyelash curler and 'They're Real' and you're onto a safer bet.
Date published: 2015-04-01
Rated 3 out of
not badSo let me start by saying I have long but stick straight lashes and if i want curl, it'll be me and my eyelash curler in front of the mirror for half an hour. I have used every mascara invented and finally gave up and got extensions. I am currently taking a break from them to give my eyelashes a rest so I've had to go back to mascara. I was glad to hear Benefit came out with rollerlash and it was the first thing I bought after removing my extensions. Curling is the best I've seen...but that's not saying much, just look at the pic. But it is the best I've used without an eyelash curler. As far as clumping, it's awesome. I didn't need to use anything to separate my lashes which is usually a problem.
Date published: 2015-03-30
Rated 1 out of
This product smudges really badly . AwfulThe brush is great . Easy to apply and looks good straight after application . However it smudges after a short time and 'panda' eyes shortly after application are unacceptable . No staying power at all. I came home from work looking like a wreck. I thought it was just me so I asked my daughter to try . Her experience was identical to mine . I would never buy again or recommend . Other Benefit mascaras are excellent products . I have used 'They're Real ' in the past which is a really good product, as well as 'Brow Zing' and 'Porefessional', which are also great. Roller lash needs a rethink . As an experienced mascara wearer I would never buy the product again
Date published: 2015-05-07
Rated 5 out of
B E A UTIFULAbsolutely love this product. I received a sample of Roller Lash in Elle magazine and it's everything I'd hoped for! The packaging is beautiful; pink/black/rose gold ensemble is so pretty and very fitting with Benefit's usual aesthetic. Even the sample is very easy to use in terms of size. Also love that the brush is pink - even if you don't see that when it's submerged in the black formula! The wand is a nice subtle curve which hugs the lashes and fits to most lash lines perfectly. It means every lash can be coated root to tip and lengthened quite dramatically! The formula works perfectly with the wand and my lashes were significantly curled (even without eyelash curlers). It's also very black which is great. Loved the overall look, can't really criticise!
Date published: 2015-02-20
Rated 4 out of
Looks like I'm wearing fake lashes! Incredible!!I LOVE this mascara. For anyone below saying it's gone by the end of the day, or that its doesn't add enough volume--APPLY MORE COATS! I do at least 2, maybe 3 for extra oomph, and it's incredible. Lasts all day, but easily removed with a makeup wipe. I've been testing different mascaras for nearly 3 years trying to find the best one for me (one that mimics the look of fake lashes), and this is it! I've only given it 4 stars though because the packaging is hideous. It looks cheap and tacky, and incredibly childish (pink rubber?!)--almost embarrassing enough for me to not want to use it in public. Benefit, change the packaging and this mascara will be the best on all fronts.
Date published: 2015-05-31
Rated 4 out of
FANTASTIC for length, separation and curlGreat mascara - the small, curved brush makes it really easy to hook every lash and get lots of length and definition. I've never been a fan of curved brushes but the design on this one really delivers. The formula is equally as impressive - very black and DOES NOT smudge on my top or bottom lid. Love it!
Date published: 2015-02-06
Rated 5 out of
Great Base MascaraI am a mascara snob. I LOVE good mascara and wear multiple kinds of mascara at a time. I tried this yesterday because the benefit girl who does my brows suggested I just give it a try. I fell in LOVE instantly. It truly does lengthen and curl. I was so impressed I immediately bought it. I'm wearing it today ( still in love) and called my mom and told her she has to buy it. Truly a great mascara, especially for the price point!