Benefit Cosmetics They're Real! Lengthening Mascara

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  • color:Beyond Brown
    • Jet Black
    • Beyond     Brown
    • Beyond Brown
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Why we love it!
They’re real! lengthens, curls, volumizes, lifts & separates. Our long-wearing formula won’t smudge or dry out. And the specially designed brush reveals lashes you never knew you had! Available in 3 rich, beyond-belief shades.
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey on 31 women after 2 weeks
How to apply
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
Beauty tip
Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!

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They're Real! Lengthening Mascara is rated 4.3 out of 5 by 718.
Rated 1 out of 5 by from Very disappointed Love Benefit products but was so disappointed with this mascara. Firstly and most importantly after it dried it still smudged onto my brow bone and looked liked I had another set of lashes. When at work I was constantly going to the ladies to check for smudging. Secondly and like so many other reviews it's really hard to remove. I use a dual phase eye remover which is really good but even this cannot shift this mascara in one go. In the morning I still ad traces under my eyes. On a positive side this mascara made me eyes look amazing. I just wish Benefit could do something about the smudging. A few of my friends have said the same.
Date published: 2013-07-27
Rated 5 out of 5 by from God's Gift to Eyelashes This mascara is literally God's gift to eyelashes! It really makes my average eyelashes look like they've got a lot of va-va-voom! I love it! The mascara brush has some tiny prongs at the end of it that make it really easy to get into the corners of your eyes, and grab those little lashes that you otherwise can't reach. If you put it on too thick, it does get pretty clumpy, so use it with a light hand, and you'll love it too! I also like to blast my eyelash curler with warm air from my hairdryer for a few seconds before curling my lashes and using the mascara -it adds lots of extra volume. I definitely won't be switching mascaras any time soon!
Date published: 2013-01-11
Rated 5 out of 5 by from Unbelievable I'd heard people raving about They're Real! I mean, who hasn't. But I didn't believe it. There was no way a mascara could create such incredible results. So when I recently bought a Beauty Score from the Benefit Kiosk in the Las Vegas airport, I was elated to see the They're Real! tube in the bottom of the box. I'm sold. Game over. I don't see myself every buying another mascara. They're Real! makes my lashes long and thick and with no flakes! Just amazing. It also helps that the wand is like perfection. The end is great for getting those thin lashes and the design certainly helps separate the lashes.
Date published: 2014-03-09
Rated 5 out of 5 by from Perfect I was dubious about using this product at first, due to my obsession with the Badgal mascara. However that finally ran out and so I decided to try this. I was not disappointed. To begin, I love the sleek, smart packaging. The product itself is very good. It really is eye opening! It gave me lovely, dark eyelashes which were long and curled. Extra application extanded my lashes even further. I would say this product is designed for length rather than volume. The specialised bottom eyelash part was very good. It also didn't give me the unwanted spidery lashes. I would recommend this product to those looking for long eyelashes, and have already got my friend to buy it!
Date published: 2012-01-13
Rated 5 out of 5 by from best one ever My daughter bought me a miniature size "they're real' for mothers day. i have very fine eye lashes & have always struggled to make them look thicker & longer. after years of buying n trying many different makes & types of mascara i can now say i have found the perfect one. 'They're real' makes my lashes look just that,REAL, fuller longer & thicker,its amazing.As well as the benefit of lovely looking lashes it lasts longer doesn't smudge or clump. I am so happy with my miniature i will definitely be buying the full size from now on.I love it. I tell every one my lashes are REAL.Its a must for anyone who cares about the way they look.
Date published: 2013-04-01
Rated 2 out of 5 by from smudges, nearly impossible to remove This mascara looks great on my lashes, however after an hour or two of wearing, it starts to smudge on my eyelids. Also, it's VERY difficult to remove... Even after I've used facewash at night, I normally have to use eye make-up remover two or three times. And then in the morning, after my shower, there are STILL traces of it smudged around my eye and then I end up using eye make-up remover AGAIN in the morning. That's excessive. There are plenty of other good mascara brands out there that come off easily when washed. And we all know how sensitive the eye area skin is - I don't think it's good to have to use so much product to remove this mascara.
Date published: 2013-02-15
Rated 5 out of 5 by from First mascara to make my lashes curl I have tried soo many mascaras in an attempt to find one that would make my lashes look both long and full. While I may have been semi-satisfied, this product beats out them all. My eyelashes never curl without the use of an eyelash curler . . . until now. My eyelashes look gorgeous, full, and curled without multiple coats (and even before the curler). Now I just use the curler a few minutes after applying to really make a statement. My only con would be the obvious non-waterproof formula. Once wet, it smudges a lot, but it does stay on the lashes. You'll definitely need to invest in a good eye makeup remover to get it all off.
Date published: 2012-01-26
Rated 1 out of 5 by from :( did not work for me I can not write a positive review based on my experience :(..but perhaps this is useful for some one, i have very straight eyelashes and almost every mascara i have used since the age of 16! makes them flat and the mascara clumps!!! so when this product came out i was very excited..i said finally a mascara that works!!! to my surprise, it made my eyelashes flat and it looked like a REAL mess. over the years i have found only 2 mascaras that curl,separate and lengthen my very straight eyelashes!!! it took me over 15 different mascaras to find a mascara that works for me ;). so if you have straight eyelashes and u need to curl them, this mascara will only make them fat :( ..but i love BENEFIT!
Date published: 2013-03-13
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