Benefit Cosmetics They're Real Push-Up Liner

Add to cart options
Product Actions
  • color:Beyond Black
    • Beyond Black
    • Beyond     Brown
    • Beyond Black
  • size:
All Beauty. All the Time. Free Standard Shipping with no minimum purchase.
We’re sorry, you have too many items in your shopping bag. To add this item to your bag, please remove previously added items.
The maximum purchase quantity of this item is 24.
Check in-store availability:
Please select size above
Additional Information
Why we love it!
It’s the FIRST EVER lash-hugging gel eyeliner in a pen! The 24-hour* waterproof formula won’t smudge, budge or dry out, and the patent-pending AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! Available in our bestselling black shade and 4 NEW beyond belief colors.
*Instrumental test on 19 panelists
91% said it was longwearing*
88% said it hugged the lashline*
84% said eyes looked visibly larger*
*Results observed in a consumer panel survey on 32 women after 2 weeks
Who else loves it!
Allure Best of Beauty for beauty breakthrough, 2014
Allure Best of Beauty for best gel/cream eye liner, 2014
How to apply
For first-time use To prep the pen, remove the AccuFlex™ tip protector & discard. Twist base until gel appears on tip. Wipe off excess. For daily use Wipe leftover gel off AccuFlex™ tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex™ tip works both ways.
Beauty tip
Double the REAL! Wear they’re real! eyeliner and they’re real! mascara together for beyond longer lashes AND bigger-looking eyes.
  • Imported

California Residents

For orders being shipped to California, please click here for Proposition 65 WARNING.

Shipping Details
Shipping Details

Shipping your purchase is easy at belk.com. Depending on your shipping method and the destination of your package, you can expect it to arrive within 4-7 business days Shipping Information.

Return Details

Returns are easy at belk.com. Easy returns

They're Real Push-Up Liner is rated 2.9 out of 5 by 288.
Rated 2 out of 5 by from Wanted to love it I bought this on day one, at their little release party on a Friday morning. When I tried it on in the store it looked nice but I figured it would take a steady hand to apply it evenly. My main problem with it is that every morning when I unscrew the cap, a bunch of the liner has come out of the tubing, and it's WAY too thick to use or it will come on too dark and too thick and clumpy, so I have to wipe it off and it feels like I'm wasting more that way than I'm actually using on my eyes. Not sure if this is a malfunction with the tube or if it's the way it is for others. It also goes on very clumpy...it had potential but I don't love it.
Date published: 2014-07-30
Rated 5 out of 5 by from Great colors, glides on and long-lasting! I've loved they're real liner since it came out last year, but I always struggled a little with the black since the formula is drier. The new colors are SUPER smooth, really creamy and don't seem to dry out in the pen during the days between use. I recently got my hands on a (new) black liner and it's just as creamy as the new colored versions. The new colors are beautiful, and I love that they're more subdued and easy to wear. Purple is my favorite by far, it doesn't have any red in it like a lot of plummy colors do. Love that the wide base pushes my lashes out of the way so I can get really close to the lash line. SO easy to make a wing. I will never be without this liner!!
Date published: 2015-06-25
Rated 1 out of 5 by from TERRIBLE Dispenser I am not sure if the product I purchased happens to be defective, but there seems to be a delay in the dispensing of the eyeliner. Needs so many clicks for the eyeliner to come out and unknowingly, so much product comes out when I put it away. When I open the cap, it's a huge mess and it all goes to waste. I love Benefit, in fact all my make up is from Benefit but this eyeliner is a huge disappointment. Terrible, horrible, dispenser. Paid so much money for this eyeliner only to have 90% of it go to waste. I do not like wasting and this eyeliner is good at that. This eyeliner should be pulled out. Not buying this again.
Date published: 2015-10-06
Rated 2 out of 5 by from Difficult to use I waited and waited for this product to be released, grabbed it as soon as i could and now wish i hadn't. I used Gel Liners everyday and this is the hardest one to apply. The Gel is overly thick, and once applied can not be easily fixed as its waterproof, also if you want to go over any patchy areas or thicken your liner, it pulls the already applied liner off, so you have missing chunks, which crumble over your eyes. I was expecting this to be a smooth, easy to apply product and this is not the case, back to my old eye liner for me!! Its such a shame as i love benefit and all my other products i couldn't live without!!
Date published: 2014-07-08
Rated 5 out of 5 by from easy peasy eye liner! I must confess that I am TERRIBLE with eyeliner. I've not so steady hands, and the "wing" never comes out the same way twice so my eyes never match - bah! I was sooo excited to try this new eyeliner. I was skeptical at first, but I AM A BELIEVER!. It's the easier eyeliner I've used (and I've used them all). The tip gives me precision that I want, and the wing is easy by just pressing the tip at the angle I want for my wing. Voila! The base of the tip is also wider and provides more stability even to my shaky hands, and the color is very pigmented for high drama. ooh la la!!!! It does have staying power though, so you'll need a good makeup remover or oil to get it off.
Date published: 2014-06-19
Rated 5 out of 5 by from LIFE SAVER! I do winged eye liner every day. I'm only 17 and everyday I practiced mastering how to perfect my winged liner with felt, brush, gel, and dip brush tips. I have always been a big fan of benefit and when I heard about this eyeliner and the innovation of it I was so excited. Today I woke up ran to Sephora and grabbed this liner. I went home and was so impressed! It glides so SMOOTH and creates the perfect wing without having to remove it and re-do it (which was a big struggle of mine before). Trust me when I say that this will save your time and money because this will be the only liner you'll be using from now on! I'm so excited to be using this everyday now.
Date published: 2014-06-27
Rated 1 out of 5 by from Not impressed! I was so excited when I heard about this product. I use the there real mascara and thought it was a good product all though it dries out fast. So I figured the eye liner would be awesome. I bought one online as soon as it became available for purchase. Was totally disappointed. This product clumps every time you use the liner. You have to dab it on a tissue first to get rid of the clump. Your only suppose to twist the spring on the bottom twice and it will line both eyes. Wrong! Twist it at least five times to get the lump out then you may get the liner to work. I thought something was wrong with mine. Bought another spring broke on the bottom. Sorry benefit bad product.
Date published: 2015-01-09
Rated 2 out of 5 by from Dispensing part needs work Gel, long lasting, application tip, intense color all ring true with this liner. It hugs the lash line as advertised and has long staying power. Usually when i use an eyelash curler, some of my liner comes off; not so with this liner. However, the leakage of product is wasteful and annoying. Sometimes too much product seeps out and has to be wiped away. It is slow in coming out of the tip, so one tends to twist the wand again, resulting in a qtr inch of wasted gel. When replacing the cap and storing for next day's use, quite often i open the wand without twisting and find a glob of gel on the tip. I don't mind paying premium price for good products, but i do resent product waste resulting from poor engineering.
Date published: 2015-01-03
  • y_2018, m_6, d_23, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_288
  • loc_en_US, sid_5900144THEYR642253, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_belknew
  • bvseo_sdk, dw_cartridge, 16.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 9ms
  • reviews, product