Bobbi Brown Eye Opening Mascara


UPC: 0716170159904

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What is it: High-impact and high-drama in the blink of an eye. The revolutionary jumbo brush fans and pushes lashes up and out, while the rich, carbon-black formula intensely thickens, curls and lifts lashes from root to tip for the ultimate eye opening effect.

Why it's different: Designed exclusively for this mascara, the jumbo brush head grabs and visibly pushes each and every lash upwards. The unique formula creates a long-lasting curl that holds for 8 hours.

How to use: Brush from base to tips of lashes, layering until the desired look is achieved. Washes off easily with warm water.
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The maximum orderable quantity for this product is 6.

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Eye Opening Mascara is rated 2.9 out of 5 by 112.
Rated 5 out of 5 by from 3rd Time Wins I love all of Bobbie Browns' cosmetics, so I was super excited to try this mascara. The large brush won me over because I barely have any lashes so I have to really work at mascara to get any lashes to appear. I was expecting to do one swipe and have mega lashes. So the first couple of times I used it I didn't get those mega lashes. So I pushed it aside and went back to my standby. But my standby (different brand), has been leaving mascara on my face, so I started back with this mascara. Now I love it. It doesn't flake and it spreads my lashes out giving my lashes a fuller look. I absolutely love the brush. Try and try again...it won me over!
Date published: 2016-04-02
Rated 5 out of 5 by from Dramatic Lashes I did not like this mascara at first...I found it to be very wet, clumpy, and the brush is so enormous that it's almost like wielding a small weapon (actually this kind of appeals to me...I'm a Sagittarius...). But I tried it again, this time wiping down the brush first to get off the excess mascara; then with repeated applications, I would add a bit more mascara to the wand and build from there. I found that this worked beautifully to create thick, full lashes...no eyelash curler needed...very nice. Bobbi's Lash Glamour Extreme is my all time favorite...but this IS a very awesome mascara and now I love it for everyday use for Big, Bold, Beautiful lashes!!
Date published: 2015-12-19
Rated 4 out of 5 by from WOWZA!!! I have eyelashes!! I was skeptical at first to try this mascara, but I decided try it anyway. The almost blue-black color makes my blue-green eyes pop. I agree with one other viewer regarding the brush. I found it to be a tad too large for me as well. The formula is a little heavy and tends to clump, but I discovered that if I comb thru my lashes with the Intensifying Log Wear Mascara's small brush, it helps to smooth out the clumps and the end result is my lashes are full, long, curly......and, well.....WOWZA (for me anyway.) I would definitely recommend this mascara to anyone but I would also suggest using the Intensifying Long Wear Mascara after applying the Eye Opening Mascara.
Date published: 2015-12-15
Rated 2 out of 5 by from Lacks some work... This product lacks a lot of work. Let's just say it would have never left the idea room had it been me trying to launch this. I am going to stick with the smokey mascara, for the following reasons: 1. As mentioned by others, the brush is too large. It leaves a huge glob of mascara on the end that is either wasted if wiped away... or ends up on your face, etc. 2. Formula extremely thick and gives the illusion of stuck-together eyelashes. Top and bottom lashes want to stick together, even... 3. Gigantic packaging. I don't know where this trend is coming from, but it's ridiculous. At any rate, I have the product and am making use of it by combing my lashes well before the product dries... but even then, this is not ideal.
Date published: 2016-01-07
Rated 3 out of 5 by from Not exactly eye opening This is not a terrible mascara exactly but it is not what I expected. I have very straight lashes (they basically point down) so the 'eye opening' aspect really appealed to me but I was disappointed. The formula seems too thick to be eye opening because it actually weighed my lashes down. If your lashes can hold a curl on their own and you just want some extra volume then this mascara may be fine, but for me it did not work out. On a positive note the mascara does last all day and then is easy to rinse off at night. This was my first time trying out one of the Bobbi Brown mascaras but I think I am going to exchange it for a different one.
Date published: 2016-01-12
Rated 3 out of 5 by from Too Heavy Formula When I ordered this mascara, I didn't realize how absolutely massive the brush was. It's such a large brush that it makes it difficult to be nimble in application and get all of my lashes. The bottom lash line is nearly impossible to apply this mascara to without it getting smudged onto the skin underneath. I have hooded eyes, so I always curl my lashes before I apply any kind of mascara. This Eye Opening mascara is just so heavy of a formula and applies so thickly with the massive brush that it weighs down my lashes and they lose any lift that curling gave them. I'll finish this tube, but I won't be repurchasing. It doesn't look bad. It's just not as effective as it's being billed.
Date published: 2015-12-12
Rated 3 out of 5 by from Too Clumpy; doesn't compare to other BB Mascaras I was very excited to try this product, if it were the only BB mascara I've ever tried I might be happy with it, but since I have several comparisons...not so much. The brush is a bit overwhelming and the product is so clumpy. One swipe is all that's needed and I don't like that b/c I like to really build! It's not terrible, just not as good as Smokey Eye (LOVE!!), Extended Party, or Everything...with those you can build, build, build with no clumps. I will say that I can appreciate with all BB mascaras that they don't feel hard and drying on the lashes; your lashes remain soft with no smudging or flaking! Still LOVE BB, but I would pass on this one.
Date published: 2016-01-14
Rated 5 out of 5 by from Eye opening! I have been searching for the perfect mascara for a very long time and I have finally found it. True, I was hesitant to spend $30 on mascara, but I would do it again in a heartbeat for this! You really get what you pay for. This opens your eyelashes away from your eyes allowing the beautiful eye color to really pop. This will be a forever staple in my makeup bag! Way to go Bobbi❤️
Date published: 2015-11-30
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