Bobbi Brown Long-Wear Gel Eyeliner

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  • color:Sepia Ink
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What It Is: A true original. This award-winning long-wearing eyeliner offers the precision of liquid liner with the ease of a gel-based formula—all with 12 hours of waterproof and sweat and humidity-resistant wear.
Who It's For: Women who want the look of a liquid liner with long-lasting wear.
Why It's Different: Highly pigmented, this gel formula delivers subtle to dramatic looks that are easy to apply, long-wearing, and won't smudge or fade.
How To Use: Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Gel Eyeliner, being sure to coat both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply liner in short, even strokes close to the lash line, from the inner to the outer eye corner.
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Long-Wear Gel Eyeliner is rated 4.8 out of 5 by 1928.
Rated 5 out of 5 by from Sepia- the perfect brown! I have fallen in love with the Sepia brown! I am new to Long Wear Gel Eye Liner, but with the right color, and the right brush (the ultra fine) and a little bit of practice, the look is unparalleled. And that is coming from a life time user of pencil. I try to keep the line thin, and very close to the lashes!!!! Then I smudge with a bit of eye shadow, and the look is gorgeous. I almost gave up, as I got a shade that was too dark, and hadn't practiced the technique enough. But given the reviews, I was determined, and so glad I found what's right for me. Note: I have medium brown hair with golden highlights and green eyes.
Date published: 2015-07-30
Rated 1 out of 5 by from New Eyeliner Formula is Dry! I have been using this product since it was introduced and I loved it because it was moist and creamy and applied smoothly. Within the last year the formula was obviously changed and it is dry and cannot be smoothly and evenly applied even when brand new. I was unable to return two product orders. I purchased a third, returned it the next day and replaced it with another manufacturer's product. Please consider going back to the old formula. The sales person I purchased it from said they have received a number of similar complaints from other customers. The salesperson also agrees with my complaint.
Date published: 2011-10-10
Rated 2 out of 5 by from Good at first but dries up too quickly When I first started using this product, I loved it so much and bought a second color (holiday color - loved it!). Unfortunately, within a few weeks of using the product, it dried up so much! I am very careful about closing the jars after use so that wasn't the issue. It's been a couple months now and it's so dried up that it crumbles when I try to get some on my brush to apply it. This means that it goes on really coarsely and I look like I have tarantula eyes. I loved it so much at the beginning, I'm so sad that it dried up so quickly. I will not be buying this specific product again.
Date published: 2015-10-19
Rated 5 out of 5 by from Help for those with sparse eyelashes As I've aged, the sparse eyelashes on my bottom lid have gotten sparser and looks bare even with mascara. Lining my eyes all around looked harsh and made me look even older until I learned this trick. I apply eyeliner with a brush on the top lids and with the almost dry brush, apply eyeliner on the bottom lids. I get soft definition which is gentle and pretty and stays on longer than applying eyeshadow. Another technique to keep the product moist is to place a tiny amount on the back of my hand and immediately cap the product. The product warms and is easier to apply and I can wipe the excess off before lining the lower lid.
Date published: 2011-09-26
Rated 1 out of 5 by from Gel goes hard- quickly! The first eyeliner I purchased was very nice the first couple weeks, then slowly dried out so that each application I'd end up with small chunks of product in my eyes. I was able to exchange at a BB counter in Lord & Taylor. I hoped it was just a bad batch and all would be good. No such luck, same problem. I was very careful to tighten the lid, however it never seemed to really stay tight. I've got a lot of wasted product and will need to try another brand. Bummer as I only use BB:(
Date published: 2017-11-26
Rated 2 out of 5 by from Want to love this eyeliner, but alas! I've purchased this eyeliner several times, always hoping for better results. That's because when I open a new jar I'm always thrilled with the color, the staying power, and the ease of application. The problem is that the consistency changes in a very few days or weeks after opening, the smooth application is lost and I end up with huge heavy lines because it is so difficult to make the application look neat. The final straw was the last jar I purchased, which was fine for exactly four days after opening. No matter how great the product when it's fresh, it's not worth this price for just a few days of application. And I should add, I'm very meticulous about closing jars and bottles immediately after use, so the product is not drying out because the container is left open.
Date published: 2015-09-10
Rated 5 out of 5 by from SO SO worth it! I was afraid to make the jump to gel eyeliner, but I heard so many good things about BB. I bought a value set that must be gone that had black jet, black mauve shimmer, smokey eyes mascara, and a mini-ultra fine eye liner brush. All I can say is LOVE!!! I've only used the mauve shimmer so far, but I love it! I'm a hardcore Urban Decay 24/7 gal, but I think I may convert to only BB gel. So creamy, easy to use, and precise...the brush is key! And it does not budge or fade until I use makeup remover at night. I'm going to buy a full-size version now (and maybe a couple more colors...). Buy this! You won't regret it.* *If you're a eyeliner novice, go to a store and get helping learning the technique because it is harder and less forgiving than pencils/smudge sticks.
Date published: 2015-03-31
Rated 5 out of 5 by from Long lasting and easy to apply I've had the long-wear gel eyeliner for about a year, but was having trouble getting a straight, even line when applying. The problem: I was dabbing the brush directly into the pot creating a clump of product at the tip of the brush. I recently visited a Bobbi Brown counter to ask for advice on how to best apply the liner and the consultant recommended that I put a small bit on the back of my hand and run the brush flat over it to coat both sides evenly, then apply the liner using one even stroke. What was great was that she didn't just show me, she had me practice in front of her to make sure I got the technique just right. Now putting on this liner is a breeze and it stays put until I take it off with my eye makeup remover. Wonderful product!
Date published: 2011-07-26
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