MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.; SEAMLESS SUPPORT: Seamless cups eliminate lines for a smooth silhouette.; MOISTURE WICKING: High-tech, sweat-wicking fabrics keep you cool and dry.; ALL DAY COMFORT: Two-way stretch back moves with you.; DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.