Playtex® 18 Hour Lift and Support Bra

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Offering ultimate lift and support, this unique uplifting bra works all day to keep you comfortable. The wire-free design provides a beautiful natural shape, while a cushioned comfort strap relieves shoulder pressure and helps prevent dig-in. Complete with shaping lift panels, a floral print and lace trim, this gorgeous must-have is ideal for everyday wear.
  • Back closure
  • Adjustable straps
  • Wire-free
  • Full figure fit; full coverage
  • Machine washable
  • Nylon, spandex
  • Imported
This item is part of the collection: Playtex® 18 Hour Collection

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18 Hour Lift and Support Bra is rated 4.4 out of 5 by 740.
Rated 4 out of 5 by from Comfy. I was happy to find a style to replace the one I've worn for years but was never that comfortable in (the original 18 hour comfort strap---the straps were comfortable but the large band underneath was not). I like the smooth, soft cups and the support without underwires or a thick band underneath. The fit seems much more natural. Constructive criticism: the padded straps don't reach far enough over the shoulder. They stop right on the acromion--need about another inch. A little wider would be nice. In other words if you moved the shoulder straps from the original 18 hour onto the body of this bra, it just might be perfect. The jury's still out on how well it holds up over time. The original 18 hour was pretty much bomb proof. I hope this style is as well.
Date published: 2011-09-10
Rated 3 out of 5 by from used to be my favorite bra but.... ....lately it seems there are definite manufacturing problems. I have been wearing this bra for several years and loved it. In the past two years it seems all of a sudden the cup size was getting smaller. My girls didn't fit any more:( I have recently placed another order just to see if there was improvement and there was. The cup size is back to were it should be for a DD but now the shoulder straps are not padded as thick as they used to be. As a matter of fact, the padding is so thin that the strap rolls up in one thin piece of material. There is no support for my shoulders now and it's uncomfortable. Time to look for another bra:(
Date published: 2017-09-27
Rated 5 out of 5 by from EXCELLENT!!!! The search is over! This bra is wonderful. Being a 44DD makes bra finding very difficult, well at least if you want comfort too. I have Multiple Sclerosis and don't like to wear anything constricting anymore. When I wear this bra, it's like I have nothing on,but am supported fully. It doesn't dig my shoulders or ride up in back, it is comfortable enough to wear all day. My only complaint is... MORE COLORS! I was so happy to find my local department store carries these as well. Awesome bra!
Date published: 2011-12-10
Rated 4 out of 5 by from Nice bra but cups run small I need a 40 DDD but the girls kept bluging out of the cups on this bra. So, I went to a 42 DDD, hooked it in the tightest notch which makes the cups a tiny bit bigger & then cup size works okay. Still slight bluge at times (don't think it shows through my shirts) but works ok--not nearly as bad as the other style smooth cup no-wire (same brand) I just reviewed as well. Wished they'd make them with a bit more coverage in the mid-chest area of the cups so this problem would no longer occur. Guess it's just how I'm shaped?!? Good luck!
Date published: 2011-11-21
Rated 5 out of 5 by from The Most Comfortable Fitting Bra My husband purchased two of these bras as a gift for me because I stated that I wanted one or two red bras in my collection; plus, it is hard for me to find colorful bras in my cup size--DDD. When the bras came in, I was overjoyed because they looked even prettier than the web site picture. Then I wore the bra for the first time all day, I could not believe how comfortable it was and how well it fits. I am sold!!! I will be purchasing this bra in every color they have. Thank you so much, Playtex & JMS.
Date published: 2012-12-12
Rated 5 out of 5 by from Comfortable, supportive, attractive This is a very comfortable bra in all respects, especially the smooth, soft material against your skin. (Although some colors are softer than others. The white was softer than the sand shell and warm steel, but they are still soft). The support is quite good, and the shaping is nice. A natural look, but still gives definition and lift. The straps are set a little bit wide which is good for tops with wider necklines. The straps are wide and comfortable. The band is also soft and smooth like the cups. No padding, which I don't want, but still no show-through. Fits true to size. The fabric is lovely and comes in many colors. The price is great. Highly recommend.
Date published: 2016-12-04
Rated 5 out of 5 by from Playtex BEST Bra yet: comfortable & attractive I really liked the seamless smoothing wirefree bra that Playtex introduced a few years ago. But I decided to try this one and it's now my absolute favorite. It feels SOFT, doesn't bother my shoulders, is lightweight and doesn't bind up anywhere, is not too high or too low - and it gives fabulous support for DD. And it's a pretty bra, too. I really don't know how they could improve on this new Ultimate Lift & Support bra. I hope they keep it in their product line forever!
Date published: 2012-11-09
Rated 5 out of 5 by from My favorite bra! This is by far my favorite bra style, I have looked for years for my "perfect bra" this is it! This is the only style I have bought for 2 years now, and the new lavender moon color is sooo pretty! It is super comfy, even though I'm a D it is usually hard to find a pretty, comfortable, supportive bra but this one wins in all 3! I used to have to grab 5-10 bras to try on and pray one did the job, but this one is so good I quit and started ordering this style online where it's cheaper, and the color selection is better. It also holds up longer than the other playtex bras I have purchased, they usually last about a year or two, probably longer but I put mine in the dryer sometimes. It doesn't dig into my shoulders, and I don't "spill out" when I bend over, but it looks very nice, not "granny-ish" or industrial. LOVE IT!!
Date published: 2013-08-09
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