Urban Decay 24/7 Waterline Eye Pencils

Add to cart options
Product Actions
  • color:Mood
  • size:
All Beauty. All the Time. Free Standard Shipping with no minimum purchase.
We’re sorry, you have too many items in your shopping bag. To add this item to your bag, please remove previously added items.
The maximum purchase quantity of this item is 24.
Check in-store availability:
Please select size above
Additional Information
Developed specifically for use on the inner rim in the waterline (and fully legit), Urban Decay's creamy, demi-matte 24/7 Waterline Eye Pencil lays down waterproof color that lasts all day—in a range of never-before-seen shades. This is a liner like no other.
Even creamier than UD's original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it wont budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. UD's 24/7 formula doesn't contain any mineral oil, paraffin or preservatives.
So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end.
Usage Instructions:
Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.
Upper waterline: Start at the outer corner of your eye (looking straight ahead) and work your way across with longer, gentle strokes (apply pressure toward lashes). Stop three-quarters of the way in. Start again at the inner corner until the lines meet.
  • Imported

California Residents

For orders being shipped to California, please click here for Proposition 65 WARNING.

Shipping Details
Shipping Details

Shipping your purchase is easy at belk.com. Depending on your shipping method and the destination of your package, you can expect it to arrive within 4-7 business days Shipping Information.

Return Details

Returns are easy at belk.com. Easy returns

24/7 Waterline Eye Pencils is rated 4.2 out of 5 by 240.
Rated 4 out of 5 by from Great eyeliner/waterliner I tried out this product on my lid and waterline and was happy to see it stay put. The liner glides on smooth and precise and when it dries, it doesn't smudge at all. I tested it for an entire workday and, while many liners I put in my waterline smudge or disappear, the UD Waterline color stayed for the entire eight hour day. I also recommend it for people who have oily eyelids and are having trouble finding the perfect eyeliner, as this would be perfect for you. Since it's already formulated to stay in the waterline, it will truly stay on your lid as well without smudging or transferring. [This review was collected as part of a promotion.]
Date published: 2015-10-02
Rated 1 out of 5 by from Extremely irritating and does not last I got the eyeliner in push, which is supposed to be navy--instead it was more like a black color with a tinge of purple. It looked nothing like the color on the website. It was super creamy, pigmented, and easy to use, but it was irritating my eye as I put it on. Throughout the day it continued to irritate my eye; it felt like the eyeliner was crumbling and falling into my eye. When I looked in the mirror, the eyeliner was coming off after only a few hours. After 8 hours of wearing it, I finally took it off because it was irritating my eye so much. Considering that this eyeliner is specifically made for your waterline, I'm extremely disappointed.
Date published: 2016-01-01
Rated 4 out of 5 by from Decent staying power; layers better. I've tried so many things to emphasize my eyes; tight lining, contrasting liner, etc.. So, since I've loved my 24/7 liners, I wanted to give this a shot. Initially, it tugs a bit on my lower waterline. It's more grey than deep black, but layering the pencil (few seconds between lines) gave it the depth. I didn't have much smudging issue, but my allergy-affected eyes ate it away, regardless. (With no reaction to the product, which is a bonus in my book!) Average wear time (two coats): five ish hours before a touch up is needed. I like it but I don't love it. For a first run, I'm just glad it works. [This review was collected as part of a promotion.]
Date published: 2015-11-14
Rated 5 out of 5 by from I love this! I have a very hard time keeping eyeliner on and trust me I have tried it ALL. When I saw this I was very skeptical to try it. I own almost every color of the other Urban decay eyeliners and although they are lovely , they usually just melted down my face( even with primer). So I tried this on my regular routine and I was shocked to see how well it lasted! It literally stayed on all day. I have 3 colors and all have worked exactly the same. They go on well, the color is bold and very noticeable and the best part is although I had to wipe under my eyes here and there, it was nothing like my other eyeliners. This is a great product!
Date published: 2016-05-01
Rated 3 out of 5 by from Travelling liner I sampled this product on Saturday as I'm in need of a new liner for tight lining. My current kohl product flakes and ends up in my eyes and so this new pencil was recommended to me. I chose the navy to try and the colour went on nicely. The 'lead' part of the pencil is quite hard and so the colour didn't smudge in to my lashes at all. Though after ~6 hours of wear, I noticed that I had a navy blue smudge at the outside of my eye. The liner left my waterline and made a mess on my face. I'm disappointed this isn't a longer wearing product but did appreciate that it went on easily and didn't flake.
Date published: 2015-10-12
Rated 3 out of 5 by from Great product This product is pretty great. It doesn't stay on my lower waterline, but no product does or ever has. It stays on the line above my top lashes - awesome. In fact (gross) but I put it on last Friday afternoon, didn't shower again until Sunday night and it was still there, not smudged at all. My problem with it is that it is a pain to sharpen. I have bought about 4 different sharpeners to sharpen it with, but there is always a "pointy" side sticking out and it hurts. I have to sharpen it almost every time I use it because it doesn't sharpen evenly and the wood or hard material used around the product pierces my eye lid.
Date published: 2017-04-24
Rated 3 out of 5 by from Fell a little short but it's decent I have fairly watery outer corners and the normal 24/7 liners just don't stay put there so I was really excited to give these a try! I find them hard to use though. They are difficult to apply and take a long time for me to build up in my waterline. It's almost like the formula is sticky enough (I mean, it needs to be sticky to stay in the waterline!) that it just sticks to itself on the pencil and doesn't want to come off on my eye. That being said, once the liner is on it's ON and I have had no problems with it staying put all day. It just is a beast to apply in the first place. I really hope they expand the shade selection and work on the formula a little bit. I think this product has real potential. [This review was collected as part of a promotion.]
Date published: 2015-10-02
Rated 4 out of 5 by from Great Staying Power I haven't ever been able to wear anything on my waterline since my eyes get watery easily. I've tried using the 24/7 glide on eye pencil but even that one smudges and smears, even after setting it. This waterline pencil, however, stays! I've tried so many other brands and I am super impressed with this one. I've tried rubbing it off, which it doesn't budge. And eye makeup remover doesn't take all of it off which proves how long lasting it is. Which there were more color selections that are a little lighter and provide a softer look. [This review was collected as part of a promotion.]
Date published: 2015-10-02
  • y_2018, m_6, d_17, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_240
  • loc_en_US, sid_5900340WATER734290, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_belknew
  • bvseo_sdk, dw_cartridge, 16.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 10ms
  • reviews, product