It didn’t seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.
Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skinÂ¿s surface, prepping your lids for all-day shadow.
Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. The lineup includes:
• Original, a shade that blends beautifully on all skin tones and dries invisibly.
• Eden, a nude matte shade, offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone).
• Minor Sin, a champagne shimmer, is a sheerer version of Sin that UD reworked based on customer feedback.
• Enigma is a LIMITED-EDITION neutral matte shade; 100% of your purchase price funds The Ultraviolet Edge, Urban DecayÂ¿s global initiative to empower women.
• Anti-Aging (a nude shade) measurably improves the signs of aging. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage.
UD even offers Original and Anti-Aging in a travel-size tube, making it easy to apply long-lasting, crease-free eyeshadow on the go.
Every shade of Eyeshadow Primer Potion now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing.
Eden: nude matte
Minor Sin: champagne shimmer
Enigma: neutral matte
Anti-Aging: nude (color-correcting + optical blurring)
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Eyeshadow Primer Potion Travel-Size is rated
4.8 out of
Rated 5 out of
Like Eyeshadow Crazy GlueI have oily lids. No matter what eyeshadow I use, it creases within 2 hours. With UD Original eyeshadow primer, it "locks" my shadow in place, doesn't let it crease, refuses to let my lids get oily and my shadow stays where I put it no matter how much time has passed. It keeps my undereye concealer in place without creasing as well.
I dot all around my eye including underneath and then blend with my ring finger from the bags under my eye and lower lid to all all over my eyelid, up to my brow. A little goes a long way. This primer actually locks in my undereye concealer and setting powder in addition to my eyeliner that I use on my lower lash line.
Date published: 2016-04-02
Rated 5 out of
The Best!I've tried all of the other eyeshadow primers. I liked the majority, but felt i only truly loved the original until i grabbed hold of this one! I'm not in dire need of an anti-aging formula, but it never hurts to put a little in my daily routine just in case!
This goes on much smoother and a bit lighter than the original, in my opinion. It hasn't 'caked' up on me yet, and provides all day vibrancy to my shadows. No seriously- i went to sleep with my shadow on (not advisable) and woke up looking as if i just did my makeup. This stuff is fantastic. Out of all of the primers, this one is worth the money.
Date published: 2014-10-24
Rated 5 out of
My First Eye Primer EverI just started getting into make-up and thought that I'd buy a Naked Basics Palette to try out some natural colors, and this eye primer was sent along with it! At first I didn't use it at all when applying the eye shadows, but as I was starting to throw make-up items that I bought but didn't like, I found this and Oh my gosh. This is literally my favorite and for now on only eye primer I'll ever buy or use because as soon as I apply the eye shadow after the primer, I can't rub it off. Which is GREAT because I have very oily eye lids. I also tried to rub some of it off a few hours later, and nothing! I really enjoyed using this product and plan on buying it a lot more in the future!
Date published: 2014-07-29
Rated 5 out of
All Day WearI use UD Eye Primer for literally every look. The potion just melts into skin so I don't have to worry about all my primer being covered up.
My Recommendation on how to use:
Using the applicator- Swipe all the product onto your lid
then with your finger- rub it in all over the lid and make sure to get your brow bones!
I find that it save a lot of product and headache to do it this way, I wouldn't use your finger to wipe it off the applicator just because I don't think that'd be very sanitary.
Overall I love this product, its the only thing that keeps my eyeshadow out of the creases of my eyes [This review was collected as part of a promotion.]
Date published: 2015-09-12
Rated 5 out of
wish the old dispenser would come back, no wand is betterI love the anti-aging primer because it locks in eyeshadow for the long run and soothes my lids with age fighting benes :) However, I prefer the old squeeze tube without the wand. The wand has a scratchy seam and it does not apply the product as smoothly and evenly as I can using my fingers. The reason I did not give a full perfect score for color selection is I wish there were an opaque off white or white in anti-aging for helping colors pop. Still, overall all of the UD eye primers are excellent in terms of holding on to shadow and preventing creasing and flaking. [This review was collected as part of a promotion.]
Date published: 2017-03-24
Rated 5 out of
Cannot live without this stuff!!!I have VERY oily skin. I'm not talking about the kind of oily where you notice shine a few hours in. I'm talking about the kind that leaves you blotting within the first hour and nonstop throughout the day. The kind that makes you want to cry. Without this eyeshadow primer? I'd be a creased up, runny mess whose heart would be broken at not being able to wear makeup. Granted, I still have a LITTLE bit of a problem with eyeliner transference to the lower lash line area at the VERY inner corners of my eyes. But I have just come to accept that my oily skin and watery eyes are just a little too much for even the best products. (I use Tarte's clay pot liner btw because it's the best I've found for me this far.) I highly recommend this stuff!!!
Date published: 2016-11-26
Rated 3 out of
not as good as the originali bought this because it's vegan and i used to love the original primer potion. this does not work as well...it's good, but not great. my shadows ended up creasing, which never happened with the original version. the main ingredients are different and this seems less dry. i have very oily lids, so i'm assuming this is geared toward people with drier eyelids since it's anti-aging. i wish ud would change the original primer potion back to a vegan formula. i do love the new tube packaging.
Date published: 2013-07-21
Rated 4 out of
Great primerThis primer is lovely! I am conflicted on the little wand which fists well to your eyelid, though at the same time it can make it hard to get product out. (Later on I found that squeezing the tube can help get product off the walls of the packaging). This size is great if you want to just try this product out without spending full price for the regular size.
As for on the eyes, it blends into your skin well. Keeps your eye shadow on with ease, no creasing. I have even used it a bit under my eyes to keep my makeup creasing under my eyes. (does pretty good) [This review was collected as part of a promotion.]
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