For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.
Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pink-champagne shimmer).
Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Potion in Fix, a LIMITED-EDITION beige matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women.
The gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power.
Shipping your purchase is easy at belk.com. Depending on your shipping method and the destination of your package, you can expect it to arrive within 4-7 business days Shipping Information.
The maximum orderable quantity for this product is 6.
Buy 1 Eyeshadow Primer Potion, Get 30% Off 1 , Select from: View Details
Eyeshadow Primer Potion is rated
4.7 out of
Rated 5 out of
The Best Primer Out ThereI have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. What's creasing? I have not experienced creasing in YEARS ever since I've used this product. In fact, I've experienced my eye looks to be totally in tact for 24+ hours when I've had a big night and "forgot" to remove my makeup. I always use this magic and am amazed by how long this product lasts. I am not sure when I'm going to run out... [This review was collected as part of a promotion.]
Date published: 2015-09-15
Rated 4 out of
Mixed FeelingsI do believe this will be the best primer on the market for most, but not all. If you naturally have oily eye lids, then this may not be the product for you. I find this primer to be of thin consistency (which is nice) but the texture leaves an oily feel to my lids, even when using a small amount. I do believe that if your lids aren't naturally oily, this will work great for you. Overall, it does do the job with grabbing eyeshadow colors and making them stay. I like using it best with shimmer/metallic colors. With matte shades (especially light ones), the shadow can cling to the oils and get a bit cake no matter how much you blend and smooth.
Date published: 2016-02-25
Rated 5 out of
Great Primer Bad WandI remember the first time I used UD Primer potion. I had gone out with the girls and after a long night we ended up sleeping in our makeup. When I woke up my eyeshadow was intact. I didn’t wake up looking like I'd had an exorcism (LOL). I have been a hardcore fan since then. I didn’t care for the Genie bottle so when UD switched to the squeeze tube I was so happy, but when you guys put the wand back it was so disappointing. I feel like the wand is unnecessary as we still end up patting out the product with our fingers. Please change it back. This is a great product being overshadowed by bad packaging. [This review was collected as part of a promotion.]
Date published: 2015-09-03
Rated 5 out of
Best Eyeshadow Primer I've Tried!I have super oily skin, and this primer managed to keep my eyeshadow in place all day. I've tried countless other types and brands, creams, gels, that clear silica stuff (wreaks havoc on my skin, never again). I got a sample and didn't try it for a few weeks thinking it was going to be just like all the rest, I was so wrong, this lasted all day, while the rest of my face oiled up, my eyelids were matte, I wouldn't say bone dry, but it didn't crease or cake up, definite plus! I'm a little older, so I think I'm going to try the anti-aging primer potion and see if I can't get even more benefits out of this stuff! Love it! [This review was collected as part of a promotion.]
Date published: 2015-04-03
Rated 3 out of
Great product, terrible packaging updateOld UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my finger, because I don't need that doe foot contaminating the whole tube. I really don't see myself using the applicator itself on my eyes, it's just not the way to get a good amount. Please listen to your UD junkies and change it back on the next batch! Also disappointing to see the same price on less product, don't pull the tricks other retailers do! We're intelligent chicks :) Thank you, off my soapbox.
Date published: 2015-06-06
Rated 5 out of
like magicI have tried other brand's primers in the past but always found that it just added more gunk on my skin. And they did nothing to extend eye make up wear. So I was sceptical when I received a sample of this and didn't even want to use this at first! But when I gave this a try it was life changing!! Not only does it make any eyeshadow stay without creasing but it keeps your eyeliner in place too. I have a couple of eyeliners from an "all natural" brand that are really soft and greasy. They were too expensive to throw away but made me so mad because they would smear and crease like crazy. Now when I use the primer first I can use any liner and they stay on. Yeah!! [This review was collected as part of a promotion.]
Date published: 2015-10-02
Rated 4 out of
color: Minor SinI like the new packaging because you have the option of using the doe-foot applicator, or you can also squeeze it out if you prefer. My only complaint is on the color Minor Sin. I liked the original Sin for its uber shimmery goodness, but now it's alot more sheer than the old and I have to use more product to get an Ok amount of shimmer whereas, the other formula, I would use a teeny bit and that would be more than enough. Pleeeeaaaaase Urban Decay, put the old Sin in this new packaging. The longevity of the product is still awesome, so thank goodness for that!
Date published: 2015-04-22
Rated 2 out of
Please!!Please urban decay, I adore your products and absolutely love the primer potion, it has always been the best on the market, I've recommended it to so many people as a makeup artist and they all loved it, also I bought it for my mom who ALWAYS complained about not being able to ever wear makeup because her eyes are watery and oily and she could wear eyeshadows and eyeliners again, it changed her world!! But the new formula and packaging is just not okay.. Please, change it back, this was your absolute best, most popular and used product, but that's gonna turn if you don't bring it back.. both for your sake and every woman and whoever in the world who wears makeup's sake, this was a gift to all of us.. Pretty pleease
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