If you think all eyeshadows are the same, then you clearly haven't tried Urban Decay. Their Eyeshadow has a soft, amazingly velvety texture and delivers rich, decadent color and long-lasting, crease-free wear. The best part? With an INSANE range of shades in every texture imaginable (really!), there's something for everyone.
Every velvety shade of Eyeshadow features Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability.
This amazing technology works for every shade and finish. Ever had trouble blending a black or purple shade? How about a matte? Not with Urban Decay. Every shade glides on, blends easily and stays put.
Choose from an insane range of shades and five different finishes:
• Shimmer (S): luminous sheen, no glitter
• Duotone (D): flashes two different colors, no glitter
• Matte (M): free of sheen, shimmer or glitter
• Satin (SA): almost matte: a hint of sheen, no glitter
• Sparkle (SP): any texture that includes glitter
Even the presentation is luxe. Inspired by NYC subway tokens, Urban Decay’s gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It's easy- no melting, magnets or breakage.)
Tip: Yes, you can use all of Urban Decay’s Eyeshadow shades wet or dry!
2014 Allure Readers' Choice Award, Best Department Store Eye Shadow
For orders being shipped to California,
please click here
for Proposition 65 WARNING.
Shipping your purchase is easy at belk.com. Depending on your shipping method and the destination of your package, you can expect it to arrive within 4-7 business days Shipping Information.
The maximum orderable quantity for this product is 6.
Rated 5 out of
Best. Shadows. Ever.UD always impresses me with their wide selection of amazing colors!
Half baked is my absolute go-to shade. Its a great color if you're running late and what a quick dash of making. i just swipe this with a little black eye liner , and mascara and I'm out the door. it will look like you actually put some time into your look!
Another favorite shade is Midnight cowboy. The light shimmery mauvey/pink is beautiful and the silver specks in it really make the shadow different. But be carefully of that glitter, there's a lot of fall out from it. It usually gets all over my face so I wipe it with a makeup remover cloth then put the rest of my face on.
Date published: 2013-03-05
Rated 5 out of
Best eyeshadows everI love the new formula, especially rockstar. I always looked for a real warm, plummy violet rather than the bluish-purple hues that UD seems to love making. And I've finally found it!! Rockstar is the shade of violet that I have searched EVERYWHERE for, and finally it's available as a single shade instead of in a palette. Yay! ANyway, Rockstar compliments brown eyes beautifully and you can build up how dark you want it to be, or mix it w/ Sin to turn it into a gorgeous light lavender color. For that effect, you can also just use Sin primer and LIGHTLY dab Rockstar on top of it. I have the old version of Sin and I'm dying to try the new formula, too!
Date published: 2012-04-23
Rated 5 out of
Lounge is beautiful!This review is for the eyeshadow in Lounge. I had to purchase this after a friend got a sample of it and I am in love! The pretty brick color shifts to a beautiful beetle green depending on the angle you are looking at it. My friend and I have very different skin tones so I believe it would look good on just about anyone. Application is smooth, and although I prefer the look of it dry, it also works fairly well when applied wet. Just don't use too much water or it will appear thick.
That said, the shifting colors are like nothing else on the market. I wish they had their own category like the moondust does, since they would be easier to find.
Date published: 2017-01-26
Rated 4 out of
Great new colors!Recently purchased the new colors easy baked, desperation, and laced. I love the new shadow formulation as most glide on smooth w/ little fallout ( unless they have chunky glitter, even with a shadow primer). Pigmentation is great, so a little goes a long way. Wasn' t sure I would like laced, but it lived up the hype I had been reading about online. This is a very nice, matte, pinky taupe...a great everyday shade. Desperation has great dimension, matte-satin finish and it has alot of versatility. I found it to be very compatible with several colors I already own. Easy baked is a nice lighter bronze shimmer. all shadows easy to use and long-wearing.
Date published: 2013-04-01
Rated 5 out of
Foxy and TeaseFoxy is my perfect nude shadow. I love using it in my eye looks, to make the colors blend better. I have very oily lids, so in days when I only have 5 minutes to do my makeup, or if I'm going for a no makeup look I will throw this shade on my lids to prevent them from getting oily throughout the day, while still looking natural. I also love the shade Tease. It is my go-to crease shade. I use it in many of my eye looks as a crease shade, but If I am going for a simple look, I will use it all over the lid and it compliments my fair skin very nicely. I have yet to find a UD shadow I don't like, but the matte shadows are by far my favorite!
Date published: 2016-08-09
Rated 5 out of
Urban Decay eye shadowsJust when I thought Urban Decay had the best eye shadows ever, surprise, they made them even better. These new formulation eye shadows are hands down the best I have ever used! They are amazing. The texture is divine, they apply wonderfully and last so great even when I don't use a primer. I have really oily skin, so this in itself is a dream. The color selection is wonderful, and the finishes are great. They are highly pigmented, they are blendable, buildable, and are very easy to work with. I have so many, I can't even count them. I also love how unique so many of the colors are, you just can't find eye shadows as exquisite as these in any other line.
Date published: 2013-03-06
Rated 4 out of
I am in lovePalette: Great! So quick and easy to switch shadows! & i love the fact that you can remove them from the palette and put them back into there orginal single packaging! Love the idea!
Eye Shadow: I guess a little smoother than previously. Still rich in color and great texture.
Shopping for colors: Its hard to decide on colors while shopping online. But the pictures online seem to be pretty good so far and when you get them in the mail they do look like the picture. Basically I am not disappointed.
Overall, not only are the shadows great but the palette is awesome! Makes my life so much easier! & I love that a brush comes with the palette.
Date published: 2012-04-02
Rated 5 out of
I love urban decay eyeshadows for its amazing quality.I love Urban decay for its eye shadows, I reach out for them the most. They are super creamy, and pigment with no fallout, except the glitter shades, which need to be tapped on the lip to prevent fall out.
They last on the lids for more than 8 hours with out primers and are super pigmented and vibrant.
In greens I love loaded and Kush. Loaded is the most beautiful forest green which looks amazing against my dark brown eyes. My favorite for a dark Smokey green eye.
For purples I love rockstar, bordello
Neutrals, virgin, sin, sidecar and hustle.
As for glitter I Love sidecar, it has fine shimmer and looks beautiful against brown eyes.
Long-lasting, color-rich inserts for buildable wet/dry application. Each trio contains Enhance, Define and Highlight shades. Create your own custom eye shadow palette with six long-lasting, color-rich shades, all in one compact. Bold. Natural. Smoky. One compact, infinite looks. The customizable ...
Lengthen, separate and lift eyelashes with this matte, dry formula mascara. With a soft black pigment and short, finely packed bristles, this will give a lengthened natural flutter to eyelashes with long-lasting hold for a wide eyed look. How to ...
The Warm Neutrals Eye Shadow Palette is comprised of 12 neutral shades of rich, warm hues offset by soft, cool undertones giving you the ability to create endless options for a lit-from-within glow. This collection features matte, frost, sheen, duo-chrome ...
For girls who know how to play the field...introducing Batter Up, the long-wearing cream shadow sticks from theBalm Cosmetics! These high-pigment shadow and base multi-taskers come in eight blendable and buildable shades - score! Batter Up is formulated to guarantee ...