Urban Decay Self-Adjusting Complexion Primer

UPC: 3605971368509

Self-Adjusting Complexion Primer
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Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay's Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you'll be hooked!

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you're done. Self-Adjusting Complexion Primer perfects and smoothes so well, you'll be tempted to wear it alone!

In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*

100% of participants had a noticeable soft-focus effect.
100% had a reduction in pore visibility.
100% had more even-toned skin.
100% had smoother-looking skin.

*Based on clinical grading in a 31-person study.

Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump so it's easy to get out every last bit of product.

For added benefits, prep skin with UD's B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, then apply Self-Adjusting Complexion Primer. Have oily skin? For the perfect shine-free complexion, press a little De-Slick on the areas of your skin that tend to get shiny, like the forehead, nose and chin.
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For orders being shipped to California, please click here for Proposition 65 WARNING.

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Self-Adjusting Complexion Primer is rated 4.7 out of 5 by 80.
Rated 5 out of 5 by from Love it!!!! I love this primer. It helps control my oil. I will continue to buy it.
Date published: 2019-01-04
Rated 5 out of 5 by from Eliminates redness I love the way this product eliminates redness from areas around my nose, and evens out my complexion all over.
Date published: 2018-12-27
Rated 3 out of 5 by from Excellent product, just not for me. This appears to be an amazing primer, my skin just doesnt like it. It immediately smooths and evens skin tone. Its soft and gentle on the skin too. However I have large pores and oily skin and should have stuck with the optical illusion primer. It just works better for my skin type. [This review was collected as part of a promotion.]
Date published: 2018-12-15
Rated 5 out of 5 by from Best Primer Ever! OMG, let me tell you how amazing this primer is, literally felt like i didn't need makeup. So i was really having my doubts but i gave it a try....Self Adjusting? No i didn't believe it but my first application i was like whoa! I love it! I was definitely feeling myself.
Date published: 2018-12-07
Rated 4 out of 5 by from Loved It! I love this primer for the summer! worked perfectly, but did leave me a little oily at the end of the day. I touched up with the dematifying powder if I was going out that night, Never have had to touch up my face using it though!
Date published: 2018-12-03
Rated 5 out of 5 by from AMAZINGNESS IN A BOTTLE Seriously this is the greatest primer ever!!! I literally could put this on with a little concealer and walk out the door with no foundation. I haven't tried it on under foundation yet but just the primer by itself is incredible! I tested it out on my hand at first because I thought to myself.... this is soooooo white it can't possibly change pigments...... well I was wrong lol. It blended out perfectly on my hand to look like my normal skin color. So then I tried it on my face and sure thing white turned to perfect pigmentation.... and I don't even feel the need to put on foundation with it. Another home run for UD!! just go ahead and buy it for yourself. I've been using UD products for the past 12 years and primer just creeped up to my second favorite product. The first one is of course their primer potion for your eyes. [This review was collected as part of a promotion.]
Date published: 2018-10-25
Rated 5 out of 5 by from Awesome stuff! I am a Korean Beauty advocate, I love the product line I use as it's all natural. However, buying overseas products on Amazon and waiting a couple months can be grueling so I'm looking for something easier to get. I love a matte finish as I have some oily parts. This stuff is good! It's a greyish, thick/oily consistency, feels slightly gritty and while this all sounds discouraging, it spreads out amazingly on my skin and blends in with my skin tone and leaves a matte finish. A little goes a long way! I use about a pump and a half. If I didn't have acne issues, this alone would be amazing. I then dab UD's concealer on my problem spots.
Date published: 2018-07-12
Rated 5 out of 5 by from I Wear It As Is I received this as a sample from Sephora along with several different foundation shades. I tried the primer first and it was wonderful all by itself. I ordered the full sized bottle and got curious and unscrewed the top. The threads had the primer schmeared all over them as well as under the cap. Plus, there wasn’t any sign of a tube for the product to be pumped up thru. I so loved the sample I was sent and not ever having seen the actual bottle before, I called Sephora and they made it right. They sent a brand new bottle, clean threads on the bottle neck and the underside of the cap was wasn’t caked with product. There still isn’t a tube attached to the bottom of the pump/cap but if I’ve got to crawl in there to get the last drop, I’ll find a way. I’m hooked on this primer. My skin looks fantastic with nothing over it. I’m pushing 60 so that says something about how awesome this is. [This review was collected as part of a promotion.]
Date published: 2018-06-16
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