A gold emerald ring with diamonds, a blue ring with diamonds and a gold ring with diamonds. A woman wearing a diamond pendant and a diamond bracelet. Four diamond necklaces. A woman wearing pearl earrings and a pearl pendant.
Effy. Fine Jewelry since 1979. Since 1979, Effy Hematian has been designing some of the world's most distinctive and recognizable jewelry, right in the heart of New York City. As a professionally trained engineer, Effy has a passion for exquisite workmanship that is evident in each piece of jewelry - and a vision that begins before he even starts sketching. At its core, Effy's business is built around family and community. For more than four decades, Effy has been living, designing, and manufacturing in the U.S., and every meticulously handcrafted piece of jewelry is infused with his creative vision.

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Effy®

Whether you’re searching for sparkling gems, natural stones, sleek precious metals or a combination of these styles, you’re sure to find pieces to fall in love with in our collection of fine Effy® jewelry. Colorful stones including jade and turquoise make a lovely accent for everyday wear and special occasions. Capture the soft pink hues of a sunset with a morganite ring set in 14K rose gold, or show your love for the ocean with anchor and starfish pendants.

Add timeless designs to your own treasured jewelry collection or give them as a gift to someone special in your life. Express your everlasting love with infinity designs or heart shaped pendants made of richly hued red rubies. Commemorate a confirmation or first communion with an Effy® cross pendant necklace. Birthstone jewelry makes a great gift for a friend or loved one’s birthday and we carry an array of Effy® designs featuring the specific stone for each zodiac sign, such as sapphires for Virgos, topaz for Scorpios and pearls for Geminis. Emerald studs set in 14K gold make a lovely gift for a Taurus woman or any lady who loves these elegant green gemstones.

You’ll find an assortment of men’s Effy® jewelry,, too! Choose from a selection of masculine rings featuring black diamonds, onyx stones, plated gold styles and designs featuring lions or skulls. Men’s braided leather and adjustable cord bracelets feature accents such as sterling silver barrel closures and tiger’s eye stones.