Take a deeper look at some of Belk's private label fashion apparel, shoes & accessories for the entire family, top name cosmetics & a large selection of quality merchandise for the home.
Learn more about Belk's rich heritage of community involvement & philanthropy; a rich tradition that dates back to the company's founders who believed strongly in the importance of giving back to the communities that helped make Belk's success possible.
In 2018 Belk announced the launch of its first in-house beauty line, Belk Beauty. Now available online & in-store, Belk Beauty is inspired by the brand's southern roots, and their customers' colorful outlook. The collection exclusively features trendy, high-quality lip, eye & face palettes at a value price point.
We also partnered with a manufacturer who develops popular, well-respected brands in the beauty market, so you’re getting high-quality product. Belk Beauty offers an array of items for women of any age & lifestyle, providing them with the opportunity to enhance their natural look, or step outside of the box with the latest trends.
The Crown & Ivy brand originated in 2014 with a collection for the Modern, Southern woman and was an immediate hit with the Belk customer. The brand is built on a foundation of everyday separates that can be mixed and matched depending on the customer’s individual style.
The brand has now expanded into women's shoes & accessories, men's clothing, men's accessories, kids, home & women's activewear. The line features bright colors, novelty materials & fun prints.
In addition to giving back to customers, we gave back to their beloved hometowns by donating $20,000 to our Project Hometown national partners’ local affiliates. Donations helped build homes in our southern communities, kick-started the development of a new neighborhood, rebuilt family shelters & more.