Belk Valentine’s Day Proposal Featuring Chris Lane 2021 Contest Official Rules


NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

  1. Overview and Sponsor: The “Belk Valentine’s Day Proposal Featuring Chris Lane 2021 Contest” (the “Contest”) is sponsored by Belk, Inc., 2801 W. Tyvola Road, Charlotte, NC 28217 (“Sponsor”). Sponsor will conduct the Contest from February 14, 2021, to February 28, 2021. Applicants who meet the eligibility requirements may enter by completing an application at belk.com/chrislanecontest, and Sponsor will select one (1) winner from among all eligible applications received.

  2. Eligibility Requirements: The Contest is open only to legal residents of the 16 states of United States (listed below) who are at least eighteen (18) years old and both Applicant, and Applicant’s potential fiancé/fiancée, (hereinafter together referred to as “Applicant” or “You” or “Your”):

    1. Must be a resident of one the following 16 states in our Belk footprint: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, or West Virginia (the “Belk Footprint”);

    2. Are not currently a candidate for or holding public office; and

    3. Will be living in the Belk Footprint between February 14, 2021 and March 31, 2021, and during this time period, are willing to participate in any interview, recording, photography sessions, and other activities scheduled by Sponsor in Your Belk Footprint state of residence.

      Employees of Sponsor and any company affiliated with the Contest, as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee, are not eligible to enter.

  3. Agreement to Official Rules: By entering this Contest, You agree to abide by these Official Rules and the decisions of Sponsor, which are final and binding in all matters pertaining to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.


  4. Contest Period: The Contest begins at 12:01 a.m. ET on February 14, 2021 and ends at 11:59 p.m. ET on February 28, 2021 (the “Contest Period”). Applications received before or after the Contest Period will not be eligible.


  5. How to Enter: During the Contest Period, visit https://events.belk.com/chrislane, follow the instructions to complete an application, and submit it online. There is a limit of one (1) application per person. Applications will not be acknowledged.


  6. Entrant’s Warranties and Representations: By submitting an application, You warrant and represent that (a) the information contained therein is true, accurate, current, and complete; (b) if any information contained therein changes, You will inform and update

    Sponsor; (c) You have the right to grant the rights described in the “Sponsor’s Right to Applications” section below; (d) You own all rights to the application and the information contained therein, and the consent of no other person, firm, corporation, or other entity is required to enable Sponsor to exercise the rights described in the “Sponsor’s Right to Applications” section below; and (e) the application complies with all requirements of these Official Rules.

  7. Sponsor’s Right to Applications: By participating, You (a) hereby grant to Sponsor a perpetual, royalty-free, non-exclusive, worldwide license to use, reproduce, create derivative works based on, distribute, display, perform, and otherwise use any information and materials (including photographs and/or videos) submitted as part of an application (“Application Content”) in any media throughout the world for any purpose, without limitation, and without additional review, compensation, or approval from You or any other party; (b) forever waive any rights of copyrights, trademark rights, privacy rights, and any other legal or moral rights that may preclude Sponsor’s use of Your Application Content, or require any further permission for Sponsor to use the Application Content; and (c) agree not to instigate, support, maintain, or authorize any action, claim, or lawsuit against Sponsor on the grounds that any use of the Application Content, or any derivative works, infringes any of Your rights, including, without limitation, copyrights, trademark rights, and moral rights.


  8. Winner Selection Process:

    1. Judging: After the Contest Period, Sponsor will evaluate all applications and select one

      1. potential winner based on the following criteria: Your love story and proposal wishes. The odds of being selected depend on the number of applications received and the relative performance of each applicant.

    2. Background Check: Sponsor will conduct background checks on the potential winner. By submitting an Application, You agree to (a) submit to a background check, in accordance with applicable laws, and execute all documents required by Sponsor in connection with such background check; (b) authorize Sponsor to secure information about You from any current or former employers, associates, family members, educational institutions, government agencies, credit reporting agencies, and any references You provide or that are developed in the course of such investigation;

      (c) irrevocably authorize such parties to provide information concerning You to Sponsor; and (d) authorize Sponsor to investigate and obtain copies of Your employment records (if applicable) and governmental records, including but not limited to, any motor vehicle records, criminal records, and credit and/or consumer report(s). If a potential winner does not, in Sponsor’s sole discretion, pass the background check, Sponsor will select an alternate potential winner in his/her place according to the judging criteria.

  9. Notification and Requirements of Potential Winner: Sponsor will attempt to notify the potential winner on or around March 1, 2021. Except where prohibited, a potential winner may be required to complete and return an affidavit of eligibility and a liability/publicity release, as well as provide proof of Your state of residence. (Acceptable forms of proof include a valid driver’s license, U.S. passport, U.S. birth certificate, and valid green card or visa.) If a potential winner fails to sign and return these documents within five (5) business

    days, Sponsor may select an alternate potential winner in his/her place according to the judging criteria.

  10. Prize: The one (1) winner will receive the following:

    1. A proposal event with Sponsor whereby You, if chosen as winner, will appear in the Belk Valentine’s Day Proposal Featuring Chris Lane 2021 Content (the “Contest”) with the proposal to be planned by and paid for by Belk, not to exceed $3,000;

    2. One engagement ring from Belk’s Fine Jewelry assortment (if winner does not already have one), valued at up to $5,000;

    3. Clothing/Accessories from Belk for the Proposal, valued at up to $300 total for You

    4. A videographer of Belk’s choosing at its sole discretion, valued at up to $1,700.00

      The approximate retail value of the prize is as follows: (1) $10,000 if entering in accordance with Section 2 above. A winner is responsible for paying any applicable income taxes and any and all other costs and expenses not listed above. Any prize details not specified above will be determined by Sponsor in its sole discretion. A prize may not be transferred and must be accepted as awarded. You may not request cash or a substitute prize; however, Sponsor reserves the right to substitute a prize or prize element with another prize or prize element of equal or greater value if the prize or prize element is not available for any reason, as determined by Sponsor in its sole discretion.

  11. Privacy and Publicity: By submitting an application, You consent to the collection, use, and disclosure by Sponsor of the information contained therein in accordance with Sponsor’s Privacy Policy. By entering the Contest and/or accepting a prize, you grant Sponsor and/or Sponsor’s designee the perpetual right to use Your name, voice, image, biographical information, photos and/or likeness, and statements for Contest, trade, commercial, advertising, and publicity purposes, at any time or times, in all media now known or hereafter discovered, worldwide, without notice, review, or approval, and without additional compensation, except where prohibited by law.


  12. Release, Limitations of Liability, and Indemnity: By participating, You agree to release, discharge, indemnify, and hold harmless Sponsor and its affiliates, subsidiaries, parent corporations, and each of their respective officers, directors, employees, representatives (the “Released Parties”), and agents from and against any claim or cause of action related in any way to the operation of or Your participation in this Contest, the Applicant Content, or Your receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Contest; (b) technical errors related to related to computers, servers, providers, or telephone or network lines; (c) printing errors; (d) errors in the administration of the Contest or the processing of applications; (e) late, lost, delayed, incomplete, misdirected, stolen, mutilated, illegible, postage-due, or inaccurate applications or mail; or (f) injury or damage to persons or property. You further agree that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Contest, and in no event shall the Released Parties be liable for attorneys’ fees. You waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect

    damages.

  13. Disputes and Mandatory Arbitration: Except where prohibited, by participating in this Contest, You agree that the Contest is governed by, and will be construed in accordance with, the laws of the State of North Carolina, and the forum and venue for any dispute shall be in Charlotte, North Carolina. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of any applicant and/or Sponsor, shall be governed by and construed in accordance with the laws of the State of North Carolina, without reference to conflict of laws principles. If any provision(s) of these Official Rules shall be held to be invalid, illegal, unenforceable, or in conflict with the law of any jurisdiction, the validity, legality, and enforceability of the remaining provisions shall not in any way be affected or impaired thereby.

    You and Sponsor agree that, if the controversy or claim is not otherwise resolved through direct discussions or mediation, it shall then be resolved by final and binding arbitration administered by the American Arbitration Association, in accordance with its Arbitration Rules and Procedures or subsequent versions thereof (“AAA Rules”). The AAA Rules for selection of an arbitrator shall be followed, except that the arbitrator shall be experienced and licensed to practice law in the State of North Carolina.

    You also agree that (a) the statute of limitations for asserting any claims shall be a period of one (1) year from the end date of the Contest Period; and (b) any and all disputes, claims, and causes of actions arising out of or connected with the Contest or any prize awarded shall be resolved individually, without resort to any form of class action.

  14. General Conditions: In the event the operation, security, or administration of the Contest is impaired in any way for any reason, Sponsor may in its sole discretion either (a) suspend the Contest to address the impairment and then resume the Contest in a manner that best conforms to the spirit of these Official rules; or (b) aware the prizes according to the judging criteria from among all eligible applicants received up to the time of the impairment. SPONSOR’S FAILURE TO ENFORCE ANY TERM OF THESE OFFICIAL RULES ON ONE OCCASION, OR IN CONNECTION WITH A PARTICULAR APPLICANT OR APPLICATION, SHALL NOT PRECLUDE SPONSOR LATER FROM ENFORCING THE TERM ON ANOTHER OCCASION OR WITH RESPECT TO THE SAME OR A DIFFERENT APPLICANT OR APPLICATION. SPONSOR RESERVES THE RIGHT TO DISQUALIFY ANY APPLICANT OR WINNER AT ANY TIME, IN SPONSOR’S SOLE AND ABSOLUTE DISCRETION, INCLUDING, WITHOUT LIMITATION, IF HE OR SHE HAS VIOLATED THESE OFFICIAL RULES OR MISREPRESENTED HIM OR HERSELF IN ANY WAY. ANY ATTEMPT BY ANY PERSON TO UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW, AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. ENFORCEMENT OF THESE RULES SHALL BE AT SPONSOR’S ABSOLUTE DISCRETION. APPLICANTS WILL BE MONITORED THROUGHOUT THE PRODUCTION OF THE CONTEST AND THE CONTEST PERIOD. THIS CONTEST IS SUBJECT TO FEDERAL, STATE, AND LOCAL LAWS AND REGULATIONS AND IS

    VOID WHERE PROHIBITED.

  15. Results: For a winner list (available after March 31, 2021), send a self-addressed, stamped envelope to: Senior Marketing Brand Manager, 2801 W. Tyvola Road, Charlotte, NC 28217, Attn: “Belk Valentine’s Day Proposal Featuring Chris Lane 2021.” All requests must be received by November 1, 2021.