Bobbi Brown Vitamin Enriched Face Base Priming Moisturizer

WHAT IT IS
Skincare made for makeup. Our bestselling hydrating primer instantly nourishes, plumps, and preps skin to improve the look of foundation. It’s full makeup prep in one step, blending the performance of a makeup primer with the cushion of a moisturizer. Allure Best of Beauty 2025 Winner.

BENEFITS:
A blend of Vitamins B, C, and E helps replenish and condition skin with essential nourishment.
A moisturizing complex of Hyaluronic Acid, Squalane, and Shea Butter helps instantly hydrate, plump, and prep skin for a fresh, healthy-looking glow.
Rich yet lightweight and fast-absorbing texture cushions skin and grips foundation for smooth, flawless makeup application.
Grapefruit and Geranium leave a light, uplifting scent on skin.

FORMULATED WITHOUT:
Parabens
Phthalates
Sulfates
Gluten
Animal-Derived Ingredients

CLINICAL RESULTS
From consumer testing on 123 women after using the product for one week:
98% said it left skin looking rejuvenated.
96% said it left skin feeling nourished and conditioned.
96% said it left skin feeling moisturized throughout the day.
96% said it left skin looking healthy.
95% said it left skin feeling healthy and infused with moisture.
95% said it gripped makeup for flawless application.
95% said it layers well with makeup, helping makeup apply smoothly and evenly.
93% said if left skin feeling plumped.
91% said it improved the look of foundation.

HOW TO USE: Massage onto just-cleansed skin, avoiding the eye area.